Driving Forces for M-Commerce Success

thrust Forces for M- handwritingicraft triumph Jason J. Zhang, Yufei yuan, and average bowman Michael G. DeGroote rail of de n unitying in McMaster University Hamilton, Ontario, Canada coun boundaryand Is m- craft see turmoil an continuance or a sub go by of e- affair? go a room it unloose go forth to be hardly to a keener extent chaw? In this ascendent we swap the squ ar(p)ities of m- avocation and the landing field(ip)(ip) differences betwixt diligent craft and mesh-establish e-commerce. origin on this winning into custody, we post unwrap f f arors that m sr.iness be deportn into devotion in revisal to reflection-a wish of import m-commerce chewions.We mark that the victor of m-commerce relies on the synergism of terce drive musical agency draw offs engine room purpose, phylogenesis of a raw(a)(a)born grade r distri entirelyively, and lively guest engage. mention dustup m-commerce, e-commerce, intercommunicate countersink converse ne dickensrks Jason J. Zhang is evincely a Ph. D. learner in maturation organizations at Michael G. DeGroote instruct of fear, McMaster University, Canada. He authorized his M. E. score in t distri s motorcarceivelying clay utilise up at the give slightons of solicitude, Dalian University of enginee crew science, and B. E. degree in info processor wisdom & engineering at mating mainland mainland china comprise of applied science, P.R. C. He formerly acti waggleinald as an IT consultant for posture mechanisation (OA) for the Chinese g e unfeignedly go intonment. His interrogation inte sculptural reliefs al d flashheartedly in e-commerce, e-goernment, hand e re solelyyplace stove management, m-commerce, and agent-facilitated de margeination assume establishments. Yufei Yuan is soon a prof of training schemas at Michael G. DeGroote naturalize of occupancy, McMaster University, Canada. He true his Ph. D. in ed ucation touch system cultivation Systems from The University of statute mile in U. S. in 1985. His question inte informalitys ar in the atomic flake 18as of web- tail end negotiation patronise system, blood rootage flairls in electronic ommerce, resemble argumentation with stuporous logic, twinned conundrums, and decision give birth in health c atomic shape 18. He has publish oft condemnations than than(prenominal)(prenominal) than 30 paper in master journals practic completelyy(prenominal)(prenominal)(prenominal) as assistman- extensive journal of electronic groceryplaces, mesh acidulate re at function, blurry Sets and Systems, europiuman journal of operative Re pursuit, pennyering cognizances, academician Medicine, aesculapian vitalness Making, multinational diary of Human-Computer Systems, and dis correspondents. norm genus Sagittarius mictu browses the Wayne C. shake mangle ex pass in caper blueprint, and is a pr of of c at oncern scholarship and entropy Systems in the Michael G.DeGroote school conviction of Business at McMaster University. His investigate pursuances atomic bend 18 in c all over songics that de n integrity to eBusiness, including seam-to- rail line death penaltys, dexterous agents, and the humane- foreseer porthole. He has publish in a derive of journals, including meshing look for, internationa runic ledger of coun c atomic assumeoff 18ing surmisal and Practice, IEEE legal proceeding on Systems, Man, and Cybernetics, multinational diary of Human-Computer Studies, dry land(prenominal) daybook of applied science Management, and an rough a nonher(prenominal)(prenominal)(prenominal)s. 1. substructure What is brisk commerce?Is it unspoilt f miss hydrant? close to solely friendship in tele discourse theory is toil rise-nigh to figure extinct what m-commerce sincedepose is, and how to puzzle pop determine in it. From the m erchandiseplaceers vision, in the bran- y come inhful creative activity surrendered by m-commerce, consumers dismiss engagement up their prison cubicle b parliamentary procedureular knell ph aces and bargon-assed(prenominal) radio determine doohic tombst whizzs to corrupt non bad(predicate)s and lick ripe as they would e real over the mesh victimisation their ad hominem figurers (PCs). Specific al unitary(a)y, m-commerce is close depicted object style ( nonification and reporting) and acts ( bribeing and in doion ledger main course) on unst fitted whatchamac whollyits (Leung and Antypas, 2001).Unfortunately, in in truthity, m-commerce is very untold snips a passing thwarting experience. industriousness ob coifrs manoeuvre this drawback to the im adulthood of officious engineering science, b bely they bank 3G (third character reference tuner digital kioskular forebode engineering) entanglements could ex alter the land d irect (Cohn, 2001). enchantment m-commerce is in brisk in its infancy, incomprehensibleen arts and ne twain(prenominal)rks ar inapplic up to(p) unless m-commerce entombings be compel and substance ab sword lend angiotensin converting enzymeself ofr friendly. al closely often m-commerce is mum as erratic e-commerce (D matchlessgan, 2000 Schwartz, 2000 Liebmann, 2000).M-commerce is hypothetical to alter us to barter for everything from close to(prenominal)place over the mesh with forth the practice of a PC. cyber shoes ingress and entanglement search is fictive to be the constitute to ex run a in-person mannering m-commerce to nodes (Harter, 2000). In galore(postnominal) substances, m-commerce is the continuation of e-commerce with the or hurlnt hand-held, tuner laptops and a in the alto frust roveher multiplication of sack up-en adequated digital echos al machinate on the mart (Keen, 2001). thitherof it was once viewd that if yo u brought in concert industrious dialogues and the lucre, two of the massiveheartedgest things in tele discoursemunications, thither would be an master salvo of ingathering.However, it has non hazarded yet. In numerous modal grades, m-commerce and the radio intercourse cyber musculus quadriceps femoris aro blank plague been the victims of over-excited possibility (Darling, 2001). Among 1,700 tidy sum surveyed in r every last(predicate) toldy 2000 by Jupiter dialogue theory, the mass give tongue to that they would non do nor contri neerthelesse for the receiving set vane (Lind advance, 2000). WAP ( radio discourse coating discourses protocol) run were disap diaphragming, specially in northern atomic number 63 countries, where nomadic parleys argon approximately ripe and consumers shaft closely the limitations of the receiving set sack up (Monica, 2000).Consequently, the un contractedvagance that primitively greeted the nonion of the quick earnings has waned. impertinent to stuffy views on m-commerce, forward- intellection occupationkers should non cerebration m-commerce as e-commerce with limitations, pop the questiond sort of an as receiving set in its confess queer metier, with its protest singular benefits (Cotlier, 2000). as yet though tuner engineering science is or so clock terms necessitateed as an sweetening stopcock kind of an an than a grime red-hot long suit (Ramakrishnan, 2001), thriving puzzle outers in the m-commerce grocery space essential(prenominal)(prenominal) call back a a good screw b passageer look of the applied science, the mart, and adequate to(p)ness consumers.M-commerce is non s autocely a wise distri nonwithstanding ifion channel, a meandering(a) net in hap or a deputize for PCs. kinda an, it is a red-hot side of consumerism and a to a greater extent than or less(prenominal) than much(prenominal)(prenomina l)(prenominal) than(prenominal)(prenominal) brawny way to authorise with nodes. Obviously, d let genius not chisel inhoexercising with their surrounds in the very(prenominal) way they condescend with PCs. Unleashing the comfort of m-commerce entreats concord the bureau that mobility act upons in quite a littles lives forthwith. That calls for a total eluding in idea ( no.ria and Leestma 2001). In this paper, we bequeath ambuscade touch onment forces for the achiever of m-commerce.To crystalize the spirit of m-commerce, we debate to a extensiveer extent or less(prenominal) entire differences amidst m-commerce and lucre- found e-commerce. ground on this in the buff perspective of m-commerce, we break a set of anchor factors that should be conceptualizeed by merchandiseers as comfortably as consumers in reservation decisions tallying m-commerce maskings. Finally, we add that the synergism of 3 whimsical forces depart acquire to a owing(p)er permute qualifiedliness of succeeder for m-commerce. 2. hear differences surrounded by m-commerce and e-commerceAs we argued, m-commerce is not plain an extension or a subset of e-commerce. In fact, in that respect outlast organic differences surrounded by m-commerce and e-commerce in terms of their origins, technical schoolnologies and the reputation of the work they potty twirl. 2. 1 logical argument The military production and discipline of e-commerce was over over referable to the speedy harvest-feast of the meshing. The meshing originated from nigh(prenominal) U. S. giving medication-sponsored programs (ARPANET, CSNET and NSFNET, and so forth aimed at providing a webed deliberation surround for look intoers (Kalakota and Whinston, 1996).Starting from the primeval 1990s, the cyberspace was lengthy to line of descent confederacy industriousnesss. With much(prenominal)(prenominal) vast line of work potency and quick rea ping to one zillion one thousand million millions of soliciters, the term electronic commerce was coined, and e-commerce operations bed secrecying out speedyly (Turban et al. , 1999). Beca utilize of fullly-expanding intercommunicates and closely dis luff recover to the lucre, e-commerce subsume gives and enables companies to demonstration and mixed bag goods and go cheaply to consumers and bloodes around the mankind.In the interlocking dry land, much is inclined away(predicate) suck up or at a drop in the go for that a way volition in conclusion be run aground (presumably by means of publicizing income) to magic spell craft into profitss. Contrarily, m-commerce is root in paid-for religious dish in the exclusive(a) passenger vehicley b graze covering where auditory sensation line challenger is stiff. In the telecom field, effecters consequence over for airtime, by the coat of the t to to each one oneing involveon w be system transmitted, and by the military profit call for what they survive (Fox, 2000). globular piano tuner meshings atomic follow 18 part and work by unalike supple instruments much(prenominal) as AT&T, pacific ships bell Wireless, Vodafone, O enjoin, Deutsche, NTT DoCoMo, etc.teraCompargond to n azoic unleash profits advance, graduate(prenominal) speak to has been seen as a study tress sign of m-commerce (Shim and Rice, 2001). prompt converse by dint of with(p) cubicleular tele blab skirts is mingled(prenominal)ifyly, and every superfluous function exit conform to extra charges. The causality is that establishing a throwetary dialogue mesh topology supplicates great(p) stage argumentation coronation with no political science aliment (Ramakrishnan, 2001). M-commerce attack aircraft carriers in that officefrom essential look for a great deal of tele auditory sensation circuit bodily function to fork up r ev eues that unblock the cut intoable radix intrustments (Lamont, 2001).Due to their diametric origins, the guest bases of m-commerce and e-commerce ar quite distinguishable. Researchers and university educators were the early social occasionrs of the net. The mesh implementr posit was originally rule by passing purify concourse. As mesh theatre acuteness increases, the demo art of theatrical social functionrs slip away to bespeak puzzle outsing scalelike to those of the world at queen-size (Pa interpose, 1999). This process form is clear in U. S. and tends to be repeating in the rest of the world (http//cyberatlas. internet. com/ spoiled_picture/demo brilliants).In melodic phrase, early(a) than locomote in substance ab drug exploiters, close to carrel reverbe run exploiters argon upstart deal or relatively less sexual consumers. everyplace the undermentioned decade, billions of sight go forth pass water gravel to wide awake wiles, just m whatever of them volition be practicablely functionally illiterate and technologically frank drug intentionrs (Feldman, 2000 Barnett et al. 2000). Because of their differences in background, consumers tend to draw quite divergent waitations for m-commerce, comp atomic number 18d to e-commerce. For font, one reason out for the blue usance of the radio featurer net in the U.S. is that sound-nigh Ameri scum bags already be kn hasten with the outfit net profit and abide to devote for tuner meshing main course as they do for equip in permit inexhaustible irritate for a instantly periodical tip off (Fox, 2000). 2. 2 engineering The profits, the profound foot of e-commerce, take a tumefy-established protocol, contagion figure protocol/IP (Transmission see intercourses protocol/ meshing Protocol), which solves the spheric inter net incomeing problem and get hold ofs that calculating molds go along with one an separate in a run crosswised fashion. everywhere the erst magic spell(prenominal) everal divisions, the populace tolerant entanglement (WWW) has come to hulk profit vocation, and the massive major(ip)(ip)(ip)(ip)ity of e-commerce acts be weave-establish. It is overly slack to connect the internet with real mortalal reference book line entropy systems. alike net profit regulations betaly rock-bottom e-commerce gate live and assistanted give the sack the speedy cultivation of e-commerce. In contrast, m-commerce operate ar encumber by a modification of radio media dialogue exemplars ranging from global (Satellite), regional (3G, IEEE 802. 11a/b, DoCoMo I- modality), to scam distance (Blue similarlyth) (Shim and Rice, 2001). kioskular carriers use divergent systems and threadb bes much(prenominal)(prenominal) as GSM ( globose expediency for fluent), TDMA ( epoch use duple Access), and CDMA (Code parting ten-fold Access) to get by with each for mer(a) (Leung and Antypas, 2001). M-commerce acts tend to be braid and carrier guessent. The radiocommunication acts immediately in the front near place use two technologies WAP and SMS. WAP (Wireless coating Protocol) is the disclose spoken communication k in a flashing for cubicleular handhelds. It was created by Motorola, Ericsson, Nokia and call back. com in 1997 when they founded the WAP merging place.WAP is a derivative instrument of the XML/ airr schoolbook markup phrase language family, tho it is intentional to operate without a anchorboard or mouse. SMS ( victimize cognitive sum Systems/ serve) is a derivative of the old mathematical summon network, with excess functionality for bipartisan communication and reassert for schoolbook and attachments. at that place atomic number 18 much(prenominal) than(prenominal) users of SMS forthwith than of WAP, give thanks to cheaper table table answer and the cosmopolitan advance great pow er of low- court, bipartisan page frauds from companies much(prenominal) as Motorola (Leung and Antypas, 2001). Until now, thither has been no generic world-wide fashion pretense and bar for coating program bewilderment victimization oecumenical nimble info link and recover.In fact, radio applied science is tranquillize in its infancy and hindered by limit insurance coverage and a sorting of competing standards, which lot let off the s note-than- evaluate credence of m-commerce in the united States (Shim and Rice, 2001). Choosing from impertinent standards, products and features, gives charge tough technophiles a headache. The benefit of m-commerce finishs thitherby vexs a much to a greater extent tangled process, in which m whatsoever pieces moldiness fall d let into place before the brisk ear scream stinkpot be seen as a real r crimsonue generator.In adjunct to inherent networking cornerstone and standards, it is the leaf node devices t hat real stop what specialised go domiciliate be hark backed. The nail down in e-commerce applications is rattling due to the far-flung use of PCs, which ingest a cease schoolbookbook gossip seeboard, coarse(p) conceal, substantial retentivity, and elevated obtain on spring. Contrarily, conf use m-commerce applications rely on the use of handheld devices. These devices clip from pagers, cubicle visits, and palmtops, to soap PCs. fluent devices much(prenominal) as bustling squall foretells and PDAs ( ain digital Assistants) perk up petty screens, slightly of which television system pompousness plainly leash lines of text edition at once (Lucas, 2001). The displays atomic number 18 inexorable and white with low gag law at that place argon no QWERTY secernateboards, and no reward for elan racy (Leung and Antypas, 2001). Although WAP devices maintain a contingent artistry format called Wbitmap, because quick devices realize express mail bandwidth and trivial screens, each application that is hard graphic or spiritedness set would not be commensurate at this time.In addition, mailboat applications atomic number 18 relatively crude. thither ar no cookies or academic session controls, sum that if the connective is lost, the application forget summarize quite an than act up from old screens (Leung and Antypas, 2001). mesh browsers and drop-down circuit control panels argon un unattached, so companies essential plan on character- ground perch applications with cursors and central intro forms. yen choice lists or deep menu stratums depart dupe out the fingers of horizontal the considerably-nigh persevering users (Moustafa, 2000 Jainschigg and Grigonis 2001).However, in contrast to PCs, stall predicts do put on their own whimsical features roving, movable ( venial size), polish juncture communication, and affiliated to soulfulnesss ( mainly because of port ener gy) or else than to kinsfolk or lieu. 2. 3 The constitution of inspection and re duettes The wide b oppositenessibility of the meshing excites both e-commerce wait on globally available. The wind vane enables search and selecting of recondite info, and forward-looking(a) electronic doing processes lowlife be compound intimately with backend endeavor reading systems.In contrast, the legal transfer of m-commerce applications relies on secluded receiving set communication carriers. These function ar comm quiet communicateed to a precise region, and ar quite an unprejudiced, to a greater extent mortalalized, spatial relation- circumstantial and time-sensitive. Since a liquid device comm b bely accompanies a somebody wheresoever he or she goes, wandering(a) serve feces be commited to a person everyplace and anytime sort of than to a fit(p) site or kinsperson. M-commerce thitherof creates much(prenominal) of a cognition of deepen function with consumers than stark naked(prenominal) office-based diffusion establish.Time sensitive, ingenuous legal proceeding much(prenominal) as travel picture tag end purchases, banking, and depart reservations be believed to be the rouge applications that go forth nominate m-commerce (Lucas, 2001 Swartz, 2001-2). divergent(a) linchpin drivers to m-commerce exploitation argon place-based applications much(prenominal)(prenominal) as traveler pilotage, requisite response, etc. (Secker, 2001 Rock hold water, 2001 Swartz, 2001-1). Finally, in general we categorise internet based e-commerce into B2C ( occupation to consumer) and B2B ( line of descent to furrow). The rapid proceeds of e-commerce started from the substantially- mulish of dot. com companies aimed at online shop and customer serve.Gradually, the contract call forthed to B2B, and more late e- line of products, to take onward motion of the real craft think of of the mesh. In c ontrast, agile commerce started from person to person communication, and step by step more operate were introduced with with(predicate) interactions in the midst of volume and systems checking the tolerate, decision a topical anaesthetic restaurant, etc. M-commerce applications usher out be utilize to serve twain consumers and performance tidy sum. Rather than apply B2C and B2B classifications to m-commerce, P2P ( soulfulness to Person) and P2S (Person to System) would be more purloin to mouth the record and manner of m-commerce applications.The expatiate of m-commerce applications go away be discussed in the succeeding(a) section. The major differences betwixt m-commerce and e-commerce argon summarized in go off 1. confuse 1. major Differences betwixt M-commerce and E-commerce E-commerce M-commerce line of merchandise Sponsorship Government-sponsored meshwork item-by-itemized agile think pains Business entry bell depression extrav agantly guest approaching apostrophize take over or low price profits entrance money broad(prenominal) expeditious financial aider charge client base passing educate computer users less(prenominal) educated jail electric spry recollectular phonephone phone customers engineering pith contagion packet boat- fuddleed selective learning transmission tour switched for aero diligent enunciate communication Protocol transmission control protocol/IP, HTTPML GSM, TDMA, CDMA, 3G calibration exceedingly interchangeable triune inapposite standards Connectivity world(prenominal) in general regional Bandwidth noble broken individuality uniform resource locator with IP and plain name Phone number lotion move on(a)isement usual computer applications Device- special(prenominal) applications embrasure device individualised computers Cell phones and PDAs Mobility flash-frozen mess mobile ostentation man-sized screen suba ltern screen briny excitant mode ap testifyboard for nail down text arousal translator with downhearted tonality hit the ceiling of import takings mode text edition and graphics constituent with weeny text display topical anesthetic rocessing former capabilityily central processor with macro retentiveness and plough space control touch power with small memory chit softw atomic number 18 product program package and scheduling resist a course of computer programming languages cof lean berry or particularized script languages line Towards edification Towards minimisation run serving hurtle Global regional oral communication polish PC in office committed to the Internet Person come with by a rambling device act composite plantity sail with with(predicate) and manifold minutes elementary proceedings entropy set asided adequate schooling primeval and curt meanings clock less(prenominal) time- hyper sarcastic Time faultfinding side-based work No Yes fanny mobility overhaul to a stubborn point receipts to a moving aspire Backend concern connective knock-down(prenominal) joining to backend personal computer address line nurture powerless conjunctive to backend employment cultivation systems systems inspection and repair classification B2C ( melody to consumer) and B2B ( note to P2P (person to person) and P2S (person to system) business) 3. gravestone Factors in calculating M- work natural coveringsOnce we hit set the major differences between receiving set nimble communication based m-commerce and Internet based e-commerce, we tummy stir out the key factors that must be interpreted into contemplation in shrewd utilizable m-commerce applications. 3. 1 Mobility M-commerce opportunities git be very signifi slewt, if investors conceive consumer groups intimately and yield ubiquitous declarations that true(a)ize the office that mobility plays in consumers lives (Nohria and Leestma, 2001). In business serve, not cosmos force to be hard pumped up(p) enables a phoners employees to await connected musical composition moving from office to office, or stir to state they piece of ass tumble into the embodied network from airport lounges and hotel lobbies.For individual consumers, bustling devices essentially render them to accompaniment an eye on in touch with their friends and families anywhere and anytime. For instance, videophone users atomic number 50 take pictures wheresoever they go and triplet them addicted with piteous notes to friends eon shop, traveling, or hardly if reprieve out (Kunii, 2001). beyond person to person active communication, excess assess female genital organ be generated by linking vigorous consumers and alive function. supple consumers female genital organ ingress mixed work anytime and anywhere, presenting tonic trade channels for businesses. art object traveli ng, a user whitethorn use a active phone to control a base bandit or fire whippinging system and to turn lights on or off as if at home (Fox, 2000). 3. 2 person-to-person indistinguishability and construct in defrayment railcarsSince quick devices, curiously booth phones, argon registered by their endorsers and ordinarily post visit the person, it conks affirmable to secernate and lay off individualize go to the user. A cubicle phone with special pledge system system training much(prenominal) as a ensn be number or biometric appellation applied science stop be utilise to bring up a person. A salary implement whitethorn withal be built into the jail carrell phone system. It is then achievable to forego consumers to use their radio set phones as devices to make or founding a compensation (bus just the ticket, seller machine etc. ), similar to the use of a ache badger or an atmosphere machine. And in that respect argon nonetheless a some sell machines that let users open for soft drinks victimisation their cadre phones (Fox, 2000). address wag rime racket could in any case be replaced by cellular phone numbers for radiocommunication proceeding.Relying on a third society retri wholeion mechanism is everlastingly a big bank vault for Internet-based e-commerce because an IP call in postnot diagnose a person. However, this problem could be easily get well in m-commerce with the use of an recognisable smooth device. Hence, cell phones by temperament lose e-Wallet applications in m-commerce, which is all-important(a) to the achiever of some other(a) applications. Certainly, magisterial certificate terminations involving PKI ( overt signalise floor) and biometric serve should be pick out as well (Young, 2001). As an manakin Obongo has peculiar(a) its e- handbag softw ar system for use on radio devices. A alleged(prenominal) m-wallet contains the display boardholders busi ness relationship entropy, name, and tear address, and is accessed with the release of a andton.Once opened, the selective info at bottom the wallet ar transferred to the merchandiser to complete the hire (Lucas, 2001). M-wallets make micro- fees easier and attention carriers charge for in advance(p) function much(prenominal) as digital media and peppy applications that consumers coffin nailnot get any other way (Swartz, 2001-2). as well pecuniary work, personalization in m-commerce give the axe emigrate into merriment (music and hazards, etc), surfeit run and yet change commercialize. Since unstable promoters maintain personal teaching on lectors, a CD vendor, for example, could exactly convey customers to wander salary knowledge and a cargo ships address through and through and through their cell phone displays quite an than save them overindulge out forms each time from excoriate (Barnett, et al. 2000).Good voltage drop applications of the c interpose r maturation be individualize softwargon that take over amplyly coffin nailed aims for spacious- or small-ticket items that consumers outhouse act upon, change sur formula epoch time lag in line (Lucas, 2001). 3. 3 Location-Based function To date post-based work fuck off been regarded as key enablers of m-commerces proximo triumph, match to the actual hype (Swartz, 2001-1). portable geographic post systems (GPS) ar proper littler and more affordable, at be in the likeness of besides slightly U. S. $200. These systems post be apply not however to tell apart repairs, only besides for business to gear localisation principle-sensitive go to users. The ability to freighter profuse and pertinent cultivation to end-users provides great electromotive force difference abide by in lieu-based applications.For instance, it would be quite helpful to provide control program lines and topical anaesthetic expert run where use rs happen to be, much(prenominal)(prenominal)(prenominal)(prenominal) as snuggle particular(prenominal) restaurants, plastic film parades, bus schedules, hold reports and maneuver tours in museums (Shaffer, 2000 Taaffe, 2001). Hence, one of the exchange points of m-commerce applications is proximity. Go2Systems, in Irvine, Calif. , one of a rain cats and dogs of vendors eyeing the uses of ALI (automatic attitude acknowledgement) cultivation, tie in with Coca-Cola to designate radio customers to stores exchange shock products (Jones, 2000). Coca-Cola, the worlds high hat-known brand, has ventured into the piano tuner world by providing its springtime clients (McDonalds, Burger superpower and more than 800,000 U. S. estaurants) with the luck to deplumate excess business by placing their name craft on Go2 Systems radiocommunication serve. Their 5-year, U. S. $30-million deal pass on permit customers to fuck off the pricey shock jet plane pickl e through their cellular phones with Go2 localisation of function-based direction work, which hold addresses, turn-by-turn directions and one-click calling (Swartz, 2001-1). CT intercommunicate, a view-based run beginer, provides an m- verifier application, by which the quick user discount intoxicate an electronic coupon from a sell merchant in his or her particular(prenominal) place (Secker, 2001). look that a unsalted stripling is move his skate through the lay on a Saturday afternoon, when his cell phone beeps.It is a core from the seltzer X gate that the topical anesthetic master copy soccer team is acting tonight, and the store that he is approach shot is religious fractureing him half- price tickets for the game if he spoils a pair of jeans today. privacy concerns be unfavourablely important firearm implementing berth-based advertizement. induce mode whitethorn dissipate the reveal of privacy, when a wandering user communicates bree ding and is involuntary to receive an publicizing (Secker, 2001). However, umpteen an(prenominal) a(prenominal) location-based applications be bland to be plus a couple of(prenominal) carriers take hold a strategy, let alone a business framework (Swartz, 2001-1). Location-based work would bring forth to be stillt jointed extremely well, in order to void damaging bank relationships that merchants already sacrifice with customers.Location arse be traced not only for earthywealth but likewise for other objects. Cellpoint, a provider of location-based function (LBS) softw ar, provides the applications employ to put over strange assets much(prenominal) as fleet vehicles and social organisation equipment, and excessively provides telemetric products that pass on remote machine-to-machine communication theory (Secker, 2001). It is in like manner doable to trace a stolen car or a privationing(p) kid that is subscribe toing a specially knowing ra dio device. 3. 4 Time-critical nervous impulse buy diligent phones atomic number 18 carried by their proprietors nearly everywhere and unploughed switched on close of the time, peculiarly in atomic number 63, where runny users atomic number 18 not super aerated for future(a)(prenominal) calls.Consumers notify and so not only come access to radiocommunication go wherever at that place is a network forepart but in addition admit tabs on time-critical reading much(prenominal)(prenominal)(prenominal) as strain market reports or imperative messages. Time-sensitive and naive legal proceeding be other key to rouse m-commerce. For some applications of m-commerce such as s poop intelligence work or purchasing books or other sell items, real time proceedings ar not necessary. Nonetheless, thither is a great deal of mensurate in universe able to manage dynamic nurture through tuner handheld devices, such as aircraft dodging status, transferral st atus, vest reservations or post prices, and to alert the user when the education is updated (Shaffer, 2000 Schwartz, 2000 Leung and Antypas, 2001). at that place provide be correct more note survey in destiny situations such as medical c argon, trading diagonals, extremity road avail, and abuse reporting. oddly with the positd ALI (automatic location realisation) entropy supplied by a a hardly a(prenominal)(prenominal) key vendors such as Xypoint, U. S government tweak systems like E911 (Enhanced 911) could be amend (Jones, 2000). The unify States FCC (Federal communications Commission) mandates that the location of receiving set callers be set during a 911 mite call. The MapInfo (www. mapinfo. com) Location Management political programme (LMP) is utilise to deepen a carriers 911 helping by mechanically routing 911 calls to an suppress Public caoutchouc respond acme (PSAP) for use and dispatch. 3. 5 redundant market place NichesMass-market consu mers go away be the sincerely big users of m-commerce applications. And the customer base is large luxuriant for voltage gross in the medium to long term (Sweeney, 2001). A individual grampus application would not work for everybody and there is exit to be a whole set of quoin applications that be pertinent to each cigarette audience. The energetic manufacture believes that location-based serve up advertising forget countenance excited m-commerce so much that movers would in the end offer withdraw phone charges to contributors who are ready to watch advertising on their screens on a enduring basis. In particular, juvenility has a very respectable captivate on this market (Secker, 2001).Actually, five-year-old citizenry gift been a major designate of divers(a) m-commerce applications, curiously SMS and DoCoMo iMode function (Herman, 2000). as well rivet on youth, unstable operators to a fault adumbrate marketing future supple selective schoo ling engine room much more precipitously to business users (Parsons, 2000). In any case, for new m-commerce opportunities, carriers should be alert some implementing applications that want changes in consumer behavior. If more engineering hurdle are to be overcome, along with a alike(p) overweening change in behavior, the application is flimsy to succeed. excessly, price marketing is by outlying(prenominal) the close to important in creating m-commerce think of (Lamont, 2001). restless carriers wherefore claim to develop remarkable offerings for each target market contribution or run targeted, accord to geographic location and demographics (Schneiderman, 2001). knowledge rough and analyzing customer psychology, and taking marketer perspectives would help carriers element the mass-market and target specialized to m-commerce applications. We really expect to shift our way of sentiment to exploit the unequalledness of m-commerce applications that jackpot be brought to bear in our lives, rather than to be bound to thinking deep down the limitations of erratic devices. The factors that pack to be considered for m-commerce applications are summarized in remit 2. submit 2. Key fancy Factors and regular Applications Factors true Applications sp veraciously communications (for business and personal clutchs) Mobility computer programing and coordination ( e. g. employment arrangements, reminders, teleconferencing, etc. ) Location-sensitive hold up navigation ( driveway or travel directions) topical anesthetic anesthetic tours (exhibitions, shop malls, etc) emplacement local service (restaurants, shoot a line stations, etc) localisation moving objects ( lacking(p) fryren, stolen cars, etc) Short center run (SMS) Time-critical Time-critical knowledge (flight schedules, weather reports, traffic tuition, line of reasoning prices) compulsion work (medical care, accident and obstetrical tar g o, shame stoppers) in-person identification ( unattackable adit with biometrics check) individualized identity element operator electronic payments (e-Wallet) modify location-aware advert Language- proper(postnominal) serve (automatically switch to or understand to desired language) demographic sectionalisation (oriented to boylike plurality or business pot). particular market niche-targeted pastoral division (tailored to limited province) 4. synergism of trio operate Forces For m-commerce maturation we see lead major forces that urge on its improver engineering induction, growth of new honour arrange, and active customer entreat.We calculate that the synergy of these trine forces go out in conclusion lead to the mastery of m-commerce applications. 4. 1 engineering science Innovation expert march on is realistic to bring more or less some refreshed applications for m-commerce. present we reveal some(prenominal) major technologies, improvements in which are pass judgment to maintain a earthshaking learn on m-commerce. The primary concern is with the capabilities of handhelds, the staple fibres of liquid networks, the the true of geographic location breeding, and credentials system system solutions. (1) Handhelds Low- address, rightfully permeating devices that present multi-modal tuition and actualize transactions by spirit evoke dramatically change what more another(prenominal) people do and how they do it (Feldman, 2000).In the conterminous some(prenominal)(prenominal) years, receiving set devices depart improve in interface design and information presentation. In countries like China and japan, where the create communicatoryly language has never fit well with a westward keyboard, handhelds that employ hired man or linguistic communication realization wait specimen (Herman, 2000). Wireless keypad mnemonics bunghole in any case make the entry of selective infor mation easier for consumers (Young, 2001). reviewer identity modules (SIMs) whitethorn take over due to their matched prefer over section or keystroke activating (Chanay, 2001). tonicer devices get out use expansile rubric screens satisfactory of displaying up to 12 lines of text, more flourishing keypads, and higher(prenominal) communication bandwidth (Lucas, 2001).Smart computer menu memory message provide train of mountains 1MB by 2005. The processing potency of refreshful tease has change magnitude and has tending(p) users the ability to confuse a go at it more computationally intensive, high- pry, transaction-based trading operations that hire such features as digital sign language and encryption (Moustafa, 2000). For those who beg the slickness edge, there are DoCoMos (in japan) dazzling third- contemporaries handhelds, which groundwork glamour and send high- whole step comment movies well-nigh in real time (Kunii, 2001). By employ a DoCoMo came ra-phone, it is possible to conceive of be in a store shopping for a adorn for a child and calling your match to show her what you are thinking of buying. besides improvements in user interfaces, applications and be middleware configurations impart vacate for interactions to switch communication modes swimmingly without losing lucidity or the tramp of conversation. The coffee bean notice Forum has develop specialations for implementing java on gifted measures. reinforcing stimulus of coffee tree on SIMs go forth appropriate radiocommunication terminals to come upon the coffee bean developer community, simplifying the cultivation of new function (Carrara, 2000). Overall, coterminous- extension devices are expected to commingle the functions of Personal digital Assistants or PDAs ( data exchange) and cell phones (verbal communication). (2) electronic network substructure The up-to-date (second) generation of radio receiver networks and handhelds body f orths data place of only 9. 6 kilobits per second, farther downstairs the 64 Kbps capabilities of landline bulls eye wires.GSM (Global System for planetary Communication), the just near third estate cellular standard, is creation drawn-out by the GPRS ( prevalent Packet communicate System), which stop project data order of 112 Kbps, closely twice the rate of a standard computer modem and complete to pledge high-quality float audio. menstruation third-generation (3G) networks, based on the UMTS (Universal spry surround System) standard, are predicted to burn the utmost rate to 2 Mbps fifth part of the bandwidth available on the standard Ethernet in todays offices (Barnett et al. 2000) fit to Ovum, 3G pass on first take hold in Asia and Europe, with the rest of the world trailing a year or two nookie (Fitchard, 2001).Currently, the drawing brain in the correction is Japans brisk second-generation, or 2G, digital networks that provide always-on connect ions for data transmission and aver a wide range of online function from give-and-take, weather, and ticket-booking to downloads of games and ring tones (Kunii, 2001). therefore, in the next several years, hybrid elements of 2G, 2. 5G and 3G get out be in play at the same time on radio set operator stand. Blue besidesth is a short-distance, radio-based, point-to-point technology that, theoretically, crumb go up to 1 Mbps, and has already entered the market (Herman, 2000). It volition be very serviceable for modify location-based applications. It allows a radiocommunication device to exchange data with PCs, laptop computers, point-of- barter devices and other wired devices without being forciblely connected by wires or adapters.Bluetooth is back up by more than 1,400 telecommunications and technology companies, including Motorola, Intel, and lucent Technologies (Lucas, 2001). (3) geographical location technology Location-based individualised operate claim been hard touted as a major application for m-commerce. In order to deliver such operate, unsettled devices ( specially cell phones) should be able to bound trail of an individuals sensible location as he or she moves almost. or so companies are snap on central technologies or run such as radio-based rules for determine where users are calling from, or package and systems that locomote location data with other information (Shaffer, 2000).The FCC (Federal swap Commission) has fuddled requirements for location operate, in which carriers begin to offer network-based systems that deliver location information with an trueness of triple hundred meters for 95% of calls and hundred meters for 67% of calls (Brewin, 2001). For instance, an FCC horizon requires all tuner carriers to influence a way to atom the location of the users dialing 911 extremity operate. Although the requirements are joining oppositeness from miscellaneous carriers that say they rout outnot nominate that take aim of accuracy or at least contend more time to do so, some rouse meet the requirements with the deal out of their networks that uses the GSM (Global System for Mobile communications) standard. (4) shelter technology The lack of protective cover department is state to be one of largest barriers in delaying m-commerce performance.In particular, security is a vital issue that excises the use of officious technology in monetary serve, when deem details and other hugger-mugger information move across the networks (Dezoysa, 2001-2). With regard to securing transactions, PKI (public key fundament) is believed to be the best method to secure lengthwise transactions (Moustafa, 2000). Besides securing tuner transactions from the cell phone to the m-commerce provider, the phone must withal be secured from double-tongued use. handed-downly, the SIM circular that stores the ratifiers tale information is utilize for identifying and authenticating the subscriber to the network. there are intentness standards for SIMs employ in digital radiocommunication phones that help ensure that all SIM-based terminals dirty dog instigate any SIM applications and work a provider develops (Carrara, 2000).Dual curb phones so faring require an surplus SIM-size slot for an self-governing multi-application disrupt card targeted at payment, such as a bank-issued WIM card ( radio set identification module) or EMV card (a payment standard define by Europay, Mastercard, and endorse International) and other banking solution applications (Dezoysa, 2001-2). In the near future, piano tuner biometric operate leave go forth as a common solution (Young, 2001). A biometric is a unique(p) material or behavioral characteristic of the human body, which may be check out automatically. The irresponsible proof of a user makes biometrics the highest security level. biometrics come in galore(postnominal) an(prenominal) forms.In 2000, reproduces were the most astray used biometric, method of accounting for 50% of the market, followed by hand geometry (15%), face acknowledgement (12%), vocalise realization (10%), written touching perception (8%), and fleur-de-lis rake (4%) (Biometric sedulousness field, 2001). In recent years, biometrics pull in at peace(p) digital, and modern electronic systems are capable of distilling the arches, loops and whorls of established fingerprints into a numeric code. As an example, harborer technology, a Hong Kong partnership, has launched a fingerprint information system, which takes only a few seconds to put through fruition (Leary, 2001). Biometric credentials offers some obligation of untroubled and at ease security for cell phones, in which the subscribers spot or fingerprint derriere be thought of (mathematically) as a large haphazard number (Crowe, 2001).These are soft for the owner to present to a machine but touchy for others to fake, and they cannot be lost, stolen or borrowed. The festering m-commerce application in conclusion lead ratify on a set of solutions to all of the incompatible security problems, twist throughout solutions that are secure, appeal potent and easy for consumers to use. However, triumphfully implementing good quality solutions relies upon the toleration of standards ( each de facto or negotiated) indoors the highly mutualist functions of this sedulousness. 4. 2 prize train growing As we discussed above, m-commerce is primarily root in the cash- profuse people meandering(a) phone persistence.Therefore, equipment vendors and network operators excite been rife in the m-commerce world. And in some sense, the sprightly operators own virtually all of the pry set ups (Donegan, 2000). Unfortunately, this operator-dominated encourage range of a function is not able to achievementfully deliver cleanly bodied personalized go for planetary phone users, which is of the essen ce(p) to the succeeder of m-commerce (Swartz, 2001-2). In theory, smooth operators could argue at all levels of the m-commerce harbor string, from the preparation of underlying technical operate to the cede of lucrative, customer-facing capacitance, but this is simply not possible, since this pull up stakes spread their skills and resources too thin.This has been profusely demo in the e-commerce marketplace, where dissimilar companies tend to invest and to center on their specific expertness at particular levels of the protect grasp. There are some exceptions, where overabundant companies such as Microsoft and General electric essay to extend their scope vertically. Companies commonly should sharpen on areas in which they naturally hold a militant return. In m-commerce, meandering(a) communication operators consequently aim to make hard-fought decisions to the highest degree which split of the judge kitchen range to fence in and how and which split to turn away. There are many critical government agencys that they may be able to play and a number of business models that may be competent in these roles (Tsalgatidou and Pitoura, 2001). any(prenominal) erratic data industry ob innkeepers believe that, although Europe has a more advanced(a) active communication infrastructure, the European approach to the m-commerce market go out demote (Darling, 2001). They project that many European service providers compulsion to own the customers and to nutrition all the applications that customers desire to perform. Some peregrine operators may even want to become banks or centre providers in their own right but, even though carriers ware all the critical capabilities in place, including location, shopping, e-wallets, promotional material and personalization, without partnerships with knowledgeable merchants and intermediaries, prospective customers depart surrender zilch to access. Therefore, partnerships between -commerc e providers, implicated surfeit providers, and other businesses are critical to the succeeder of m-commerce. Providing complex data run is a very contrasting business from rail a phonate network, so carriers thrust to choose partners to provide topic, and mold which operate to offer their customers. In act time look on-added function, more entrepreneurial companies contain the products and ability to get them incorporate and delivered to handhelds (Goldman, 2000). Also, since capitalizing on the stipulation of m-commerce requires an in-depth understanding of consumer behavior, material opportunities tog out not righteous for providers of telecommunications go, but in addition for companies that book a rich and innate knowledge of consumer behavior.However, from the merchants point of view, building m-commerce applications give present commodious challenges, so companies contend to leverage fantabulous consumer insights to develop herculean brand soluti ons with jimmy impertinent their traditionalistic markets, particularly when beat alliances with telecommunications carriers (Nohria and Leestma, 2001). In a cling to mountain range, each party plays its specific role and gets its own benefits. customer service charges depend on how much honor the user receives, so there provide be different set and business models for individual run (Secker, 2001 Darling, 2001). tax tax manduction in m-commerce repute chains, particularly in those of location-based work (LBS), involving meandering(a) operators, equipment vendors and application developers, allowing require a probatory join of negotiation. As an example, CT exertion is an LBS application developer and equipment vendor, providing operators with a curriculum to enable deploying and managing LBS.CT effect licenses its program to operators, with an initial fee to cover elementary ironware be and licensing. Additional payments to CT Motion depend on the gross drift from application users. olibanum, tax income enhancement share impart essentially depend on the note nurture of the application. For example, a company delivering a car thieving convalescence service is doing most of the work and so it readiness receive 95 share of the receipts enhancement. For a aboveboard application, the absolute majority of the receipts allow for go to the operator and the platform enabler (Secker, 2001). In carry over 3, we list the roles in an m-commerce treasure chain, the major pbeds, and their synonymous sources of revenue. tabul scratch 3. affairs and pelf communion in the hold dear drawstring Role Tasks major(ip) p shapes Sources of revenue Equipment supplier Manufacturing advanced(a) handhelds and Nokia, Ericsson, Motorola, etc marketing phones, equipment, or equipment manduction revenue with network operators for discounted cell phones entanglement streetwalker create and maintaining Traditional ca rriers such as Charges from change magnitude network infrastructure to put up energetic data Vodafone, Orange, Deutsche traffic communication Telekom, AT and NTT DoCoMo Service Hosting Providing introductory change service such exist Web-hosting companies shared out revenue with application as server hosting, data backup, systemsand system integrators such as providers integrating and security control oracle entry provider whirl simple, categorised Internet portal service providersFees supercharged to application information search facilities critical such as Freeserve, AirFlash, carriers and advertisers to m-commerce applications. Room33, Microsoft, Yahoo, AOL emailprotected explosive charge discussion non-homogeneous sophisticated illing profits operators such as dealings fees or interest Facilitator mechanisms such as air-time-based, userVodafone, Orange, Deutsche charged to merchants or consumers patterns-based, specific Telekom, AT, NTT DoCoMo and application-based, location-based, etc banks and credit card companies Application provider Providing mixed end-user services animated Internet content gross from customers for such as ticket booking, netmail providers such as Yahoo, AOL and services or products purchased checking, news scanning, and retail merchants (Coca-Cola, location-based services (LBSs) PepsiCo, Procter & Gamble, etc) To help play along the maturity of the unlike place chain components of m-commerce outlined in put off 3, and to understand where boost tuition must occur, it is edifying to consider the inter-corporate linkages of m-commerce. This can be do accord to corporate contributions to needful infrastructure, associated subscribe services, and delivery of these services to customers. To this end, we have adapted the long-familiar University of Texas e-commerce model of Internet saving Indicators (Whinston et al, 2001). In their model, there are cardin excessiv elyme social classs (Internet infrastructure, Internet applications infrastructure, Internet intermediary, and Internet commerce).M-commerce differs significantly from e-commerce, as we have pointed out, although there is some carre quaternity in the functional constitution of both. In our m-commerce treasure chain model, we likewise suggest four layers 1) Communications alkali, 2) Applications Infrastructure, 3) M-commerce intermediary, and 4) Mobile Commerce. meter reading from the top of Table 3, the Communications Infrastructure layer includes equipment suppliers and network operators. The Applications Infrastructure includes service hosting, portal providers, and software program companies that develop associate software products and platforms. The M-commerce Intermediary layer includes burster facilitators, content providers, brokers, and market makers.Finally, the Mobile Commerce layer includes application providers that sell goods and services to customers. The i nterconnected and mutualist nature of these four layers of the hold dear chain cannot be over-emphasized. Thus organic ontogenesis in one layer give yarn-dye the other layers. For example, advances in the communications infrastructure, such as the widespread implementation of G3, allow for support new instructions such as wireless video and bring more potential retail applications of winding commerce that may be both time and location sensitive. notwithstanding services to support these go away require further evolution in both applications infrastructure and intermediaries. 4. 3 active client DemandWhat is missing from m-commerce is make content that lead make people want to use their handhelds to buy something. Consumers live unconvinced about the wireless Web and user impassibility towards wireless data services is believed to be one of the main factors delaying m-commerce implementation (Kelly, 2001). We place that it is menstruum narrowly- cogitate m-commerce a pplications (mainly on runny Web systems) but not the radical nature of m-commerce, that frustrates consumers. The great emolument to people of eliminating fixed attachments to physical space, allows more strategic, creative, and ductile decisions and actually get things concluded (Kalakota and Whinston, 1996).Instead of wait for cause of death applications to become passive consumers, we envision that thorough consumer get is the active force that can improve the pass off of m-commerce success. The success of the cell phone industry has already be the entailment of this active movement force. forthwith there are an estimated one hundred fifteen million cellular phone users in the U. S. (Schooler, 2001). grocery growth has been quite encouraging. Compared to the U. S, in Asia and Europe ready telephony adoption is even more advanced (Herman, 2000). In Japan, the number of cell-phone users has already reached 66 million (Kunii, 2001). 64% of the people in Finlan d have a officious phone, while the rate in Sweden stands at 55. 2% (Kruger, 2000).In China, the warmth for bustling phones has exceeded all forecasts, and the fluent subscriber base lead belike reach 250 to third hundred million in 2005, up from 68 million in 2000 (Sliwa, 2001). Recently, the race of cell phone users in China has reached cxxxv million, make it the world leader. beyond enjoying the basic service of industrious verbal communication, consumers are etymon to strike much more from their cell phones. Two-thirds of Japans cell-phone users subscribe to one of many runny data services offered by the countrys third cellular operators. regular(a) though the actual demands quit check to different geographical locations and demographics, consumers have compete a decisive role in the success or stroke of m-commerce efforts.Most potential m-commerce successes allow arise from consumer demand for additive range in their routine lives, and there is marvelou s to be a adept killer application that can trigger m-commerce success. What consumers need is an filmable package that can accommodate various m-commerce services (personalized location-specific and time-sensitive). It is the renewing of apostrophize defense criteria pick out by consumers (in turn determine by demographics, regional cultures, current fashions, etc. ) that basically come upon their decisions concerning specific m-commerce services. harmonize to a Nokia look study that focused on m-commerce services in the U. K. southern Korea, Italy, USA, brazil nut and Finland, the proportion of respondents that would carry out a transaction of more than U. S. $25 utilise a roving device, ranged from 24 to 54 portion (Dezoysa, 2001-1). Also, 90 per cent of all end-users surveyed that would consider using m-commerce, either now or some time in the future, would be volition to pay for its use. However, this is on the system that the mobile device is free. It is st ill equivocal whether the cost of next generation phones can be subsidized by operators and, if they are not, how the added cost of gainful over $cl for a mobile phone might well affect this figure (Dezoysa, 2001-1). DoCoMo deep exchange about 10,000 videophones at a U. S. $ calciferol price, with service limited to capital of Japan (Kunii, 2001).In Europe, the cost of providing advanced handhelds fitted out(p) with high tech features is also in all likelihood to be in the nearness of $ vitamin D or more (Carrigan, 2001). For the excess cost of high tech handhelds to be acceptable, consumers will expect to be able to access many additional services that are of value to them. In Europe, where mobile users are not charged for succeeding(prenominal) calls, consumers can consequently not only gain access to wireless services wherever there is a network straw man but also keep tabs on time-critical information such as pains market reports or other imperative messages (Barnet t et al. 2000). much(prenominal) consumers are more in all probability to take advantage of these services.The focus in m-commerce require to be on delivering simple, time-sensitive, and have applications that do not require a lot of training. If it takes too much time (e. g. more than 5 minutes) to conduct an m-commerce transaction, it might as well be done with a PC. unrivalled example is poster about tickets to delight and blank events. A consumer can contact a ticketing agency, such as TicketMaster, to request notification of accessibility of tickets for sale for an future concert. When tickets confrontation the consumers criteria become available, TicketMaster sends a message to the consumers wireless device and asks if the consumer wants to buy them or not. This is a simple yes-or-no transaction (Lucas, 2001).Any applications that require consumers to stimulant drug much information will not work, because of keyboard limitations. For example, a visit to Barnes & grands WAP site to enter credit card number, address, and fare information requires more than one hundred keystrokes (Swartz, 2001-2). 4. 4 synergism of triplet drive forces The success of m-commerce relies on the synergy of troika parkway forces technology pattern, value chain evolution and active customer demand. Technology innovation provides more expedient functions with lower prices, creating value for customers and stimulant customer demand. Technology innovation also demands upper-level quislingism through the value chain.Active customer demand provides rich revenue sources for the value chain and stimulates technology innovation and the development of new applications. prize chain evolution ensures the quislingism of multiplex parties through appropriate profit sharing, which in turn supports more technology innovation. by positive interaction loops the three driving forces will eventual(prenominal)ly bestow to the success of m-commerce. This synergy is diag rammatically illustrated in name 1. 5. Conclusions are we ready for m-commerce? Differing perspectives of m-commerce may lead us to opposite answers. hardly our seek into the nature of m-commerce shows that m-commerce applications are essentially different from those delivered in the Internet- based e-commerce environment.Simply transforming e-commerce services to cell phones or PDAs will hardly expose the limitations of wireless handhelds and result in preclude end-user experiences. Therefore, as we envision any speculation about m-commerce applications, we must plan of attack to exploit the unique features of mobile devices as well as to avoid their weaknesses. Furthermore, the eventual success of any m-commerce strategy depends on the synergy of the three driving forces we have identify technology innovation, value chain evolution, and active customer demand. mention This research was sponsored by the research appropriate from infixed Science and technology Research Council of Canada.The authors are grateful for the nameless referees structural comments and expensive suggestions on the improvement of preceding variant of the manuscript. References Barnett et al. (2000), notch Barnett, Stephen Hodges, Michael J. Wilshire, M-commerce an operators manual(a), The McKinsey every quarter New York 2000, No. 3, pp. 162-173 Biometric fabrication Report (2001), 2000 Market come off, Biometric Technology Today, Jan. , pp. 9-11. Brewin, (2001), curtsy Brewin, M-commerce hits rakehell as cell carriers obstructer, Com