Study of Starbuck Coffee and Gloria Jean Coffee

1. 0 INTRODUCTION 1. 1 Background of the assignment Coffee is one of the world's most popular beverages. Some claim it is the most widely consumed liquid in the world aside from water. Coffee is more than a beverage, however. It is a memory, anticipation, a lifetime of consoling moments of modest pleasure woven into our lives. Coffee's success as a beverage undoubtedly owes both to the caffeine it harbors and to its sensory pleasure.Coffee lovers come to associate the energizing lift of the caffeine with the richness and aroma of the beverage that delivers it. Coffee is produced from the seeds of a small red (sometimes yellow) fruit that grows on plants halfway in size between shrub and tree. The process that turns these seeds into beverage is a long and complex process, perhaps the most complex process associated with any major beverage.It is also a very labor intensive process involving a vast intercontinental collaboration that starts with the coffee grower, moves from there to th e picker, then to the mill workers who meticulously remove the fruit and dry the beans, then to those who clean and grade the beans, to those who roast them, to those consumers and baristas who finally grind the beans and prepare the beverage. Every act along the way can be performed either with passion and precision or with careless shoddiness.It is the cumulative quality of all of these creative contributions that together make the difference between a lackluster cup and a fine and distinctive one Starbucks, a corporation that has grown since its retail inception in 1982 to reach global stardom with over 6,000 shops worldwide, it is truly one of the most successful business ventures to-date. Starbucks purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment – primarily through its company-operated retail stores.In ad dition to sales through our company-operated retail stores, Starbucks sells whole bean coffees through a specialty sales group and supermarkets. Additionally, Starbucks produces and sells bottled Frappuccino ® coffee drink and a line of premium ice creams through its joint venture partnerships and offers a line of innovative premium teas produced by its wholly owned subsidiary, Tazo Tea Company. The Company's objective is to establish Starbucks as the most recognized and respected brand in the world.To achieve this goal, the Company plans to continue to rapidly expand its retail operations, grow its specialty sales and other operations, and selectively pursue opportunities to leverage the Starbucks brand through the introduction of new products and the development of new distribution channels. The competitor is Gloria Jean’s Coffee was franchising in 1998, and opened 185 stores within 6 years where all are locally owned and operated by more than 100 franchisees. By 2003, Gl oria Jean’s Coffee has established stores in every state of Australia.The company has opened 906 stores and signed 34 Master Franchise agreements across 33 countries worldwide, its strength is built upon a strong recognized brand synonymous with coffee quality and industry leading franchise systems. Gloria Jean’s Coffees has played a major role in the development and growth of the retail coffee market in Australia. Our team of Franchise Partners is passionate about the brand and its products, and has the dedication and determination to succeed. To meet the rapid global expansion, the corporation unwillingly had compromised on some of its key success factors.This paper will examine these factors from the customer’s point, and how essential are they for Starbucks and Gloria Jean’s Coffee to retain its current customers. 1. 2 Objectives of the assignment The objective of this assignment is to achieve: 1) Analyze company A background STARBUCK COFFEE 2) Analyz e company B background GLORIA JEAN’S COFFEE 3) Compare and analyze between two company services retention. 4) Compare and analyze between two company services recovery strategies. 1. 3 The important of the assignment ) The output of this report will give us the clear view of both company perspectives in the customer retention strategic program. 2) Revile both company service marketing plan In addition to sales through our company-operated retail stores, Starbucks sells whole bean coffees through a specialty sales group and supermarkets. Additionally, Starbucks produces and sells bottled Frappuccino coffee drink and a line of premium ice creams through its joint venture partnerships and offers a line of innovative premium teas produced by its wholly owned subsidiary, Tazo Tea Company.The Company's objective is to establish Starbucks as the most recognized and respected brand in the world. [pic] 2. 0 STARBUCK COFFEE – COMPANY A 2. 1 Introduction Starbucks purchases and r oasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment – primarily through its company-operated retail stores. Starbucks is primarily known for selling coffee, but also sells other hot and cold beverages, pastries, sandwiches and other snacks.A â€Å"Skinny† line of drinks rolled out in 2008, offering  lower-calorie  and sugar-free versions of the company's offered drinks which use  skim milk  and are sweetened by a choice of artificial sweetener or one of the company's  sugar-free  syrup flavors 2. 2 Company background Starbucks, named after the first mate in Herman Melville's Moby Dick, was founded in 1971 at Seattle's Pike Place Market by three atypical businessmen, Gordon Bowker, Jerry Baldwin, and Zev Siegel. Starbucks mission is to â€Å"inspire and nurture the human spirit one person, one cup, and one nei ghborhood at a time. † Starbucks, founded in the 1970s, opened heir first location in 1971 in Seattle’s Pike place. In 1982, Seattle’s Best began to sell to restaurants and coffee bars. In 1987, the company’s name became Starbucks. The same year, stores in Chicago and Canada where opened. In 1988 Starbucks began mail-order sales of their products. Today Starbucks sells hot and cold beverages, complementary food items, coffee-related accessories and equipment, teas and other non-food products through retail stores in 37 countries. The company operates primarily in the US, is headquartered in Seattle, Washington and employs about 204,000 people.Starbucks has experienced expansion globally, and has created licenses throughout Asia, the Middle East, Africa, and the Americas, and maintains a 40% market share internationally. The goal of the company is to create brand awareness through the â€Å"Starbucks Experience. † This experience translates well, hel ping folks start their day with an aromatic cup of coffee, pleasant customer service, and each person’s finding a niche while enjoying their favorite drink and listening to music or reading a book. The first Starbucks location outside North America opened in Tokyo, Japan, in 1996.Starbucks entered the U. K. market in 1998 ,UK-based Seattle Coffee Company, re-branding all the stores as Starbucks. In September 2002, Starbucks opened its first store in Latin America, at Mexico City. In 1999, Starbucks experimented with eateries in the San Francisco Bay area through a restaurant chain called Circadia . These restaurants were soon â€Å"outed† as Starbucks establishments and converted to Starbucks cafes. In April 2003, Starbucks completed the purchase of Seattle's Best Coffee and Torrefazione Italia from AFC Enterprises .The deal only gained 150 stores for Starbucks, but according to the Seattle Post-Intelligencer the wholesale business was more significant. In September 20 06, rival Diedrich Coffee announced that it would sell most of its company-owned retail stores to Starbucks. This sale includes the company-owned locations of the Oregon-based Coffee People chain. Starbucks converted the Diedrich Coffee and Coffee People locations to Starbucks, although the Portland airport Coffee People locations were excluded from the sale In August 2003, Starbucks opened its first store in South America in Lima, Peru.In 2007, the company opened its first store in Russia, ten years after first registering a trademark there. In March 2008 they purchased the manufacturer of the Clover Brewing System. They began testing the â€Å"fresh-pressed† coffee system at several Starbucks locations in Seattle, California, New York and Boston. Starbucks has always been a place where you can find the world’s best coffees. But in 1971, you would have had to travel all the way to our only store in Seattle’s historic Pike Place Market. [pic] |[pic] |[p|1970s | | | |ic|The first Starbucks opens. The name comes from Herman Melville’s Moby Dick, a classic | | | |] |American novel about the 19th century whaling industry. The seafaring name seems | | | | |appropriate for a store that imports the world’s finest coffees to the cold, thirsty | | | | |people of Seattle. | | |[pic] |[pic] |[p|1980s | | | |ic|Howard Schultz joins Starbucks in 1982. While on a business trip in Italy, he visits | | | |] |Milan’s famous espresso bars. Impressed with their popularity and culture, he sees | | | | |their potential in Seattle.He’s right – after trying lattes and mochas, Seattle | | | | |quickly becomes coffee-crazy. | |[pic] |[pic] |[p|1990s | | | |ic|Starbucks expands beyond Seattle, first to the rest of the United States, then the | | | |] |entire world.After becoming one of the first companies to offer stock options to its | | | | |part-time employees, Starbucks becomes a publicly traded company. | |[pic] |[pic] |[p|20 00s | | | |ic|The Starbucks phenomenon continues. As of this writing, Starbucks has more than 6,000 | | | |] |locations in over 30 countries.In addition to our excellent coffees and espresso | | | | |drinks, people now enjoy for Tazo ® tea | Logo description In 2006, Valerie O'Neil, a Starbucks spokeswoman, said that the logo is an image of a â€Å"twin-tailed mermaid, or siren as she's known in Greek mythology†. The logo has been significantly streamlined over the years. In the first version, which was based on a 16th-century â€Å"Norse† woodcut, the Starbucks siren was topless and had a fully visible double fish tail.The image also had a rough visual texture and has been likened to a melusine. ] In the second version, which was used from 1987–92, her breasts were covered by her flowing hair, but her navel was still visible. The fish tail was cropped slightly, and the primary color was changed from brown to green, a nod to Bowker's Alma Mater, the University of San Francisco. In the third version, used between 1992 and 2011, her navel and breasts are not visible at all, and only vestiges remain of the fish tails. The original â€Å"woodcut† logo has been moved to the Starbucks' Headquarters in Seattle.At the beginning of September 2006 and then again in early 2008, Starbucks temporarily reintroduced its original brown logo on paper hot-drink cups. Starbucks has stated that this was done to show the company's heritage from the Pacific Northwest and to celebrate 35 years of business. The vintage logo sparked some controversy due in part to the siren's bare breasts,] but the temporary switch garnered little attention from the media. Starbucks had drawn similar criticism when they reintroduced the vintage logo in 2006. The logo was altered when Starbucks entered the Saudi Arabian market in 2000 to remove the siren, leaving only her crown, as eported in a Pulitzer Prize-winning column by Colbert I. King in The Washington Post in 2002 . The company announced three months later that it would be using the international logo in Saudi Arabia. In January 2011, Starbucks announced that they would make small changes to the company's logo, removing the Starbucks wordmark around the siren, enlarging the siren image, and making it green. [pic] Starbuck mission Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Here are the principles of how we live that every day: Our Coffee It has always been, and will always be, about quality.We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done. Our Partners We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect a nd dignity. And we hold each other to that standard. Our Customers When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers – even if just for a few moments.Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about human connection. Our Stores When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment at the speed of life – sometimes slow and savored, sometimes faster. Always full of humanity. Our Neighborhood Every store is part of a community, and we take our responsibility to be good neighbors seriously. We want to be invited in wherever we do business.We can be a force for positive action – bringing together our partners, customers, and the community to contribute every day. Now we see that our responsibility – and our potential for good – is even larger. The world is looking to Starbucks to set the new standard, yet again. We will lead. Branding strategies Three components to this experiencing branding strategy: ? First, coffee itself – offering the highest-quality coffee in the world,    coffee standards by controlling the supply chain as possible and the distribution to retail stores ? Second, service – customer intimacy ? Third, atmosphere. To make customers want to stay.Based on human spirit, a sense of community, the need for people to come together. Channels – Broad distribution strategy ? Want to reach customers where they work, travel, shop, and dine ? Good Location: Company-operated stores located in high-traffic, high-visibility settings ? Product mixed tended to vary depending on a store’s size and location non-company-operated retail channels, food-service accounts, domestic retail store licenses Good starbuck partner ? All Starbucks employees were called  "partners† -Most hourly-wage employees ? Generous policy of giving health insurance and stock options High partner satisfaction rate (80% to 90%), well above the industry norm. ? Lowest employee turnover rates in the industry (just 70%, compared with fast-food industry averages as high as 300%) ? Lower managers turnover rates & encouraged promotion from within its own ranks Delivering on Service and good measuring service performance ? Training: hard skills and soft skills ? Treated as a valuable customer (75%), friendly staff (73%) and highest quality coffee (67%). ? A variety of metrics, including monthly status reports and self-reported checklists. ? â€Å"Customer Snapshot† measurement toolLess competition ? A variety of small-scale specialty coffee chains (regionally concentrated). independent specialty coffee shops & Donut and bagel chains Strategic for supply ? Part time employees- Starbucks had lowest employee income rate of any restaurant or fast-food company b ut Starbucks offering health insurance and modest stock options to part-timers. ? Increased consumer participation- Starbucks does a nice job of encouraging this through its integrated marketing communications efforts. For example : has questionnaires in its stores urging customers to send in feedback about their experiences Facilities for future expansion The company's efforts to greatly increase its sphere of strategic interest by its joint ventures with Pepsi and Dreyer's, its move to sell coffee in supermarkets, and the possibility of marketing fruit-juice drinks and candy under the Starbucks label represented In order to sustain the company's growth and make Starbucks a strong global brand, that the company had to challenge the status quo, be innovative, take risks, and alter its vision of who it was, what it did, and where it was headed. 2. 3 Customer Retention Strategies When Mr.Schultz founded Starbucks and created its unique service experience which is based on a customer-d riven marketing strategy, fully understood the strategic importance of segmenting his target market, differentiating his products and thus achieving a successful positioning for Starbucks not only in its traditional markets, but globally. These strategies are to protect their current customers from deserting to competitors and to capture new markets. Starbucks’ unique blend of relaxing ambience and innovative coffee drinks positioned it as a leader in its category, and made it an all time favorite for millions of devotees around the world.The third place theme highlighted that Starbucks surpassed a place for just a cup of coffee, but instead it gave its customers the comfort of a home, excellent customer service, quality products and the feeling of being special. These elements made the Starbucks experience key in retaining its customers. Starbucks' overall retention strategy has cleverly covered the 5Ps, among others, as we will see below. Product Quality Starbucks trademark was the unique features of the coffee-based beverages. These innovative drinks have attracted new customers to experience luxury coffee drinks at affordable prices, in a very cozy environment.Starbucks created a coffee culture, educating its customers on the coffee types, origins, and the roasting process, thus building brand credibility and gaining clients’ trust in the brand and quality of products provided. Consistency Starbucks’ major coffee priority is the consistency of the product taste and quality assurance. Starbucks whilst priding itself as the best quality coffee in the world tries to control much of the supply chain for quality control and product assurance. Starbucks’ reliability and product consistency is driven by the super-efficient coffee maker machines.Besides making the same drink shot, it is noise-dampening, making sure the customer’s ‘experience’ is not disturbed by the blenders’ noises. Customized and Seasonal Pr oducts Starbucks’ brand name and popularity came through customizing the beverages to the consumer’s desire through offering flexible drink options such as extra cream, caramel syrup etc. Starbucks also introduces various and new seasonal products to differentiate themselves from its competitors and to capture new clients. The new drinks add to the overall experience of loyal clienteles and this specialization increases its competitive edge over other players in the market.Convenience Through Location Starbucks applied the first rule in opening a store i. e. a successful and strategic location, and for thousands of its stores worldwide, credit should be given to their sharp foresight in store-site strategy to reach its target customers and eliminating its competitors. Starbucks' store-site strategy is to have high visibility, high traffic and convenient location like shopping malls, bar districts and populated business towers, so a daily commuter will be delighted to s top everyday at the store for his Latte.The stores’ high visibility, convenience and accessibility in terms of its locations and amenities provided (comfy furniture, grand amount of seating, clean restrooms, etc) attracts attention and increases brand recognition and reputation, thus diminishing customer defections and increasing the stores’ traffic and sales. Strong Brand Equity The unique earthly-colored walls of the each store, innovative product display and cozy atmosphere, seasonal themes, promotions etc makes Starbucks a strong brand that allows for brand recognition and consumer retention.In addition, Starbucks promotes the idea of supporting the local communities by being a good neighbor, and aims to involve its partners in the decision making process. The image of Starbucks sustaining local coffee farmers and helping in grooming their crops builds the customer’s trust in the coffee bean superiority and Starbucks as a socially responsible corporate brand looking after the long-term benefits of the local community with the aim of growing together and not to exploit. (www. tarbucks. com). The store’s clean and hygienic image has added very much to the strong image of Starbucks; a survey states that 83% of the sampled clientele rated a clean store as highly important, a reputation which is equally important for Starbucks’ overall image. Customer Bonds and Loyalty Programs Starbucks recognized that one of the ways to obtain customer satisfaction is by manipulating their perception of equity and fairness in gaining maximum return for their money and loyalty.So, Starbucks introduced the Starbucks Loyalty Card which gives great benefits to its customers; ranging from syrup and milk options on their drinks free of charge, complimentary coffee refills and free beverage with whole bean purchases. The Starbucks Card or the Duetto Visa Card (a reloadable prepaid card/Visa credit card) binds the customer whereby they feel that the y are gaining more value for their money, being treated fairly by Starbucks and feeling appreciated by a better quality service in being a loyal and a regular client, thus preferring to stay devoted to the brand and gaining further benefits with their future purchases.Starbucks also created its own world culture by innovating new proprietary language for its products, to the extent of publishing a booklet for such vocabulary for its clients. This syntax enabled customers to choose the drink that suits them the most, thus creating a customization bond with Starbucks’ beverages and products. The mastering of this language is essential for the customer to get exactly what he wants, and since this lingo cannot be found out of Starbucks, it will refrain the regulars from flocking to other coffee shops.In addition to the customization of the drinks, Starbucks’ interior store design was carefully studied and aimed at reaching the human inner-soul, sending subliminal messages making the customer comfortable and at ease in enjoying his ultimate coffee experience. An Affordable Experience Starbucks market entry and key success was in providing high-end quality coffee drinks at affordable prices. This clever blend of unique quality drinks with a great ambiance and an excellent service made their pricing reasonable and fair for millions.The customer satisfaction on the overall package in exchange for the price paid is reflective in their patronage. Sustaining their prices is essential for customer contentment and retention. The Relationship with Customers Employees of Starbucks are a critical factor since they interact directly with the client. Starbucks’ strategy of creating a personalized service that is vital for the customer’s satisfaction is pivotal in ensuring his loyalty; personalized services include personal greeting, flexible changes to the drink/order and memorizing the favorite order of each customer, all with a genuine smile and fr iendly spirit.The human touch and customer intimacy is an essential element in the overall Starbucks experience by making each client feel special and well looked after. This point clearly marks Starbucks’ acknowledgement of creating relationships and having personal bonds with their clientele to deter them from changing stores. 2. 4 Services Recovery Strategies Starbucks interacts with customer in two ways. The first way is at the Point of Sale (POS). The interaction with the customer begins with the greeting, followed by taking the dink/food order, money exchange and leaving.Pleasant conversation is encouraged the regular customer. This build the idea of the third Starbuck phase for its ambiance meaning that a person has their house, work and Starbuck to make them comfortable. The second interaction is taken place over the phone or by email concerning question comments, or any complaint that they might have. During the first set of interactions, the customer has a high leve l involvement. The customer has all the choice in how they would like their drink made. There are no self-service or technology used in these interactions.The second interaction has medium involvement with the customer and has no face time. If a situation does arise, Starbuck has several different ways to rectify the situation. The first way is with their guarantee. This guarantee is that the customer drink should be made right in time and particular item needed by the customer. If not, let the â€Å"barista† know and Starbucks will give a remake it for the customer. This is also called within company â€Å"a right now recovery†. This allows the â€Å"barista† to remake the drink to any specification that was missed in the previous attempt for free.If the â€Å"right now recovery† is not enough to fix the situation, the supervisor will give the customer a recovery certificate. This is a coupon that allows the customer to receive any drink of their choice for free. Finally Starbucks also has the store managers as well as the district managers lave their business card in the store. This allows the customer to have direct communication with the management if any situation become out of hand. Online feedback at www. starbucks. com from one customer reads that â€Å"The licensed stores never had a conception of the â€Å"heart† of the business to start with.They are exemplary of everything that is wrong with current store operations. † [pic] 3. 0 GLORIA JEANS COFFEE – COMPANY B 3. 1 Introduction As one of the world’s leading providers of specialty-flavored whole bean coffees, Gloria Jean’s has been providing the ultimate coffee experience for over 29 years. In 1979, Ed and Gloria Jean Kvetko purchased a small gift shop in a quaint little town just north of Chicago. Deciding to share their secret for great tasting coffee, the store soon developed a loyal following as people came from all around to experi ence Gloria Jean’s gourmet coffees.Due to increasing demand and popularity, Gloria Jean’s began franchising stores in the mid-1980’s to entrepreneurs in the Chicago market who shared their passion for specialty coffees. Today Gloria Jean’s has grown to be one of the largest mall-based retailer of specialty coffees in North America. Committed to quality and selection, Gloria Jean’s is the premier destination for people who know and crave gourmet coffee. Each of our flavored coffees receives utmost care from harvest to cup. We meticulously roast and flavor to exacting standards, making Gloria Jean’s coffee the finest you can buy.Gloria Jean’s Coffees is known for its signature range of hot and cold coffee drinks including traditional espresso and ice blends; coffee beans, specialty teas, pastries and coffee accessories. (Wikipedia – The Free Encyclopedia 2008) 3. 2 Company background In 1979, Gloria Jean Kvetko founded Gloria Jea n’s Coffees with her first outlet opened in Chicago, USA, selling coffee and gifts. 1n 1996, Jireh International Pty Ltd, founded by NabiSaleh and Peter Irvine, purchased the rights to franchise Gloria Jean's Coffees in Australia.With stores in over 30 countries world, Gloria Jean's Coffees is one of Australia's leading coffee specialists and one of the fastest growing franchise organizations in the world. The company has opened 906 stores and signed 34 Master Franchise agreements across 33 countries worldwide, its strength is built upon a strong recognized brand synonymous with coffee quality and industry leading franchise systems. Gloria Jean’s Coffees has played a major role in the development and growth of the retail coffee market in Australia.Our team of Franchise Partners are passionate about the brand and its products, and have the dedication and determination to succeed. Gloria Jean’s Coffees is one of the top 30 fastest growing franchises in Australia a nd is also listed as one of Australia’s top 1,000 companies and top 500 Private Companies (Source: BRW 2007/2008). The company has been recognized for their systems, most recently winning the ‘Food Franchisor of the Year 2007’ in the PricewaterhouseCoopers Excellence in Franchising Awards and ‘2006 International Franchisor of the Year’ awarded by the Franchising and License Association, Singapore.Passionately committed to creating the ultimate coffee experience for every guest from bean to cup, the Gloria Jean’s Coffees difference comes from a true dedication to handmade coffee – from hand picking beans to handcrafting each individual cup. Gloria Jean’s Coffees is driven by a desire to be the most loved and respected coffee company in the world. They are committed to leaving a positive net benefit to both the communities from where they source their coffee and those communities they serve. With the sale of each cup, Gloria Jeanâ €™s Coffees helps to support local and international communities through their partner programs.Over the last year Gloria Jean's Coffees has made a huge investment in new resources, systems and tools that will take their franchise model to the next level globally. The team has put in place leading-edge platforms, systems and tools that have strengthened their business and created a robust model that can be implemented successfully and consistently across their overseas markets. Gloria Jean's Coffees provides ongoing management and support from the moment new Franchise Partners join the Gloria Jean's family. The Gloria Jean's Coffees  business model  is a  franchising  system similar to many fast-food chains.Franchise owners have to pay franchise fees and royalties on their sales as well as operating costs. The organization’s board consists of chairman Nabi Selah, and directors John Dwight, Peter Irvine and Andrew Tyndale. Product Coffee houses serve and sell a ran ge of espresso coffee drinks, cold drinks, blended and estate whole bean coffees and specialty teas along with pastries and coffee accessories. Gloria Jean's Coffees recently purchased through auction an allocation of the whole coffee bean that came fifth in Brazil's Cup of Excellence awards, Niche/Small Target MarketGloria Jean’s Coffee is currently targeting small market segment, young adults segment, which comprises people age 18 to 25 years old, compared to Starbucks, 15 to 64 years old. Besides that, Gloria Jean’s mainly focuses on female customers, where half of the sales came from that particular gender. Customers Are More Demanding Nowadays, customers are more knowledgeable towards coffee. Besides, there is no switching cost to other competitors. They know what different types of coffee taste like and what kind of beans came from where. Thus they only drink those that they prefer and they like.Customers are price sensitive, where a slight change in price might lead to change in preferred brand due to the low switching cost. This means that if customers do not get what they want from a brand, they will have no obligations to switch to the other brand, or they might as well buy coffee beans from supermarkets and brew themselves, which is one of the reason why sales is declining. Highly Competitive Industry There are a lot of brands that selling the same product, which is coffee. Most of it is already well established. Thus it is a highly competitive industry where all are fighting for a share in the industry.The reason for many companies being in the same industry is because of a profitable market and low entry barrier. Growth in specialist coffee shops such as Hudson’s Coffee and Starbucks Coffee took up a huge portion of the share in the market. Selection of Franchisee/Partners Gloria Jeans is very particular in selecting franchisees or partners. The company stands by their values, which is â€Å"Our partnerships are based on inte grity and trust†. They only choose those that they prefer and they feel good with. Logo description Gloria Jean's coffee  logo colors  are two  shades of brown, orange, yellow, and silver.The logo itself is a coffee cup with steam coming out of it. The motto is â€Å"escape the daily grind† are full of meaningful in a coffee lover life. [pic] 3. 3 Customer Retention strategies Operations Gloria Jean’s Coffees strive to develop their operations in retail business environment by using several channels. One of their distribution strategies is having a very well known third party companies that basically shares their beliefs, values, and commitment to quality. Gloria Jean’s Coffees also expanded their coffee business by making their coffee and coffee-related products available via mail order and the World Wide Web.This suits their main slogan, which is, â€Å"Making It Glorious† (Gloria Jean’s Coffees n. d. ). Donate / Joint venture with so ciety Our success is thanks to the communities that support us, and in return we aim to give back whenever possible. We strive to have a positive impact, both on the communities from where we source our coffee and the communities we serve. Gloria Jean’s Coffees’ core value of â€Å"Belief in People, Building and Changing Lives† Gloria Jean’s Coffees in Singapore has collaborated with World Vision International by sponsoring seven children through the Child Sponsorship Programmed.The Child Sponsorship Programmed supports the world’s less fortunate children from various countries by addressing the root causes of poverty and diseases, helping these children, their families and communities break the cycle of poverty, and empowering them to help themselves in the future. A Bean for a Dream for our sponsored children. When you buy a Happy Cookie at our outlet, part of the proceeds will go towards the outlet’s sponsored child. The bean represents t he dreams that you will help fulfill, and the card shows your support for the Child Sponsorship Programmed.Customer Service Due to the company’s ‘family spirit’, they tend to take customer service as an important role and expect their partners would share these values in the area. Since Gloria Jean’s Coffee houses around the world are known for providing a very friendly environment and offers a personalized service. Therefore, Ian Martin, group chief executive of Gloria Jean’s Coffee franchise said that, â€Å"At Gloria Jean's we don't talk about customer service because we don't have customers, we have guests. This is more than emantics – we don't see ourselves as retailers, but as a coffee house, serving guests, and you treat guests differently from customers† (Franchise Business 2007). This is one of Gloria Jean’s Coffees strength as it is proven that they do take their consumers seriously. Production-Operations Gloria Jeanâ €™s Coffees stores are typically more like a gift shop concept than a specialty coffee outlet. Stores vary in size and located in a variety of settings, including overlooking parks and gardens, the beach, and main thoroughfares. Most of the location chosen for their outlets usually is a metropolitan area which most of people usually go.They believe in the concept of higher volume, higher chances of having customers. The product mix varies between each store based on the size and location of the store. It was a take-away concept, which is totally un-Australian. Marketing Gloria Jean’s Coffees positions their products on quality and experience, rather than just offering coffees. A comparison of specialty drinks with its competitors reveals very minor differences. Gloria Jean’s Coffees’ image is one of the key elements to their success. The company has realized that people don’t only come for the coffee; they come for the atmosphere.People socialize, rea d, study, dine, or just enjoy the music while drinking their coffee. By knowing this, Diedrich Coffee try to make their stores unique in some way or another that will create a vibrant store atmosphere. Research and Development Gloria Jean’s Coffees consider research and development (R) as one of the main factor to be successful in the market thus they constantly urge their employees to be innovative and creative. This is evident through the continuous developments of new and exciting products, being the various drink flavors and coffee related products.By introducing more and more new products and by developing new distribution channels, it coincides with Gloria Jean’s Coffees goal of becoming the most loved and respected coffee company in the world. 3. 4 Services Recovery Strategies Caring for Upset Customers Now and again there are bound to be problems. A customer may be dissatisfied with his meal or may find the quality to be below his standards. There are special t raining for server and they have to attend it, in able to get confirmation of services. At Gloria Jean’s Coffee they are 100% sure servers know the best ways to handle customer complaints.Retaining upset customers can be a challenge. By putting in the effort and respect to recover distressed customers, usually Gloria Jean’s may be able to convince their customer to return to in the future. Customer Comment Cards Customer comment cards are recently use and most type of way in evaluating the customer experience. Customer comment cards are typically set out on the table or delivered by the server at the end of the meal. Customers can rate qualities of the Gloria Jean’s Coffee cafe, such as food presentation, menu pricing and server friendliness. 4. 0 COMPARATIVE ANALYSISThe definition of comparative analysis are the item-by-item comparison of two or more comparable alternatives, processes, products, qualifications, sets of data, systems, or the like. In accounting, for example, changes in a financial statement's items over several accounting periods may be presented together to detect the emerging trends in the company's operations and results. 4. 1 Comparisons Starbuck Coffee and Gloria Jeans Coffee in term of Customer Retention Strategies In order to maintain the customers for both companies in this industry, there have to make sure that their customers always satisfied with their product.The definition of customer retention strategy are helps the organization to keep their sales up, to create social and structural bonds and build engagement to delight the customers. The top strategies to retain customers are: market to the existing clients, connect with the customers, ask for feedback and input, share resources, reward customers for staying, be consistent in the approach and interactions, and follow through on the commitments, and keep learning. It is well documented that optimizing customer loyalty has a direct and positive impact on a co mpany’s financial performance and strategy.Increasing customer loyalty through improved customer experiences can be driven by the insight gained from a comprehensive customer feedback program. Below are comparisons table for both company. 4. 2 Comparisons Starbuck Coffee and Gloria Jeans Coffee in term of Services Recovery Strategies Service recovery has drawn the attention of researchers and academicians recently. The concept of service recovery is seen as both business practice and focus of  marketing study which has developed over time.Perhaps the strongest single factor  that causes service failure is the nature of service products themselves, which increase the possibilities of errors, or service failures, and therefore the need for recovery. Most scholars point out that the difference between tangible products and intangible services has increased customer awareness of the possibility of service failures either  from the operational perspective or from the custome r’s viewpoint and it’s difficult for marketers to understand and to meet customer  expectations. Besides, service variability has been identified as ongoing problem both for marketing and quality managers.Below is the table of both companies for services recovery strategies. 5. 0 CONCLUSION 5. 1 Conclusion for Starbucks and Gloria Jean’s As one of the famous coffee brand shop, the coffee shop does well in the field of marketing. According to the analysis of the shop’s situations concerning the marketing mix and positioning, a clear picture of the shop’s competitive advantages can be achieved. Generally speaking, there are some important factors that help the shop to achieve business success, which include convenient location, guaranteed high quality of both coffee and service and the Starbucks and Gloria Jean’s brand itself.On the other hand, this research also gives some recommendations to help to solve problems found during the course of research. For example, the shop should pay more attention to create a more comfortable environment in the guest area, and be more positive to introduce the â€Å"Member Card† which can help to build more stable and loyal customer relationship. 5. 2 Recommendation for Starbucks Coffee Based on the analysis, there are some issues should be taken into considerations to make further improvements for the Starbucks coffee shop.First one is based on the customers’ expectation survey. Some customers suggest that Starbucks should offer more comfortable armchairs and coaches, canopy and replace the outdoor floor with the wooden floor as same as the indoor decoration. In service industry, customers often look for tangible clues, namely physical evidence which can influence customer’s evaluation of service quality. In this case, there is knowledge gap between the service providers and the customers perceived service quality.More comfortable environment can help create frie ndlier atmosphere, which enhance the supplementary services by adding values to customers. It is more attractive to customers, especially when they want to have a relaxed time in this Starbucks shop except for a cup of coffee. Besides that, many customers were surprised when they heard that Starbucks also offer a reward card called â€Å"Starbucks Card Visa†, which, however, is not introduced to customers by staff, compared to the Gloria Jean’s positive attitude to introduce their discount card to customers.Loyalty reward programs can offer existing customers incentives to remain loyal and perhaps even increase their purchases. In this case, the coffee shop appears negative to reward their customers, which is easily resulting in customer defection because customers will feel like being defected when they get to know the truth. The shop should realize that existing customers are more profitable while winning new customers are costly. Thirdly, should pay more attention t o educate its customers about Starbucks’ coffee culture. Starbucks does well in brand building.Besides good coffee, it also provides its customers a very particular type of experience called the â€Å"third place†, a place away from their home and work, where people can meeting friends and business partners or just get relaxed by reading a book with a cup of gourmet coffee. This is the Starbucks’ positioning, the selling point. However, according to the survey results, no one knows it. The shop should realize that differentiation is most of the time why people buy. A clear concept of what the difference is will directly pull customers to come in. There should be a complete consideration about the cost issue before taking action. 5. Recommendation for Gloria Jean’s Coffee Product Uniqueness Gloria Jeans should opt for better coffee beans or a variety of coffee beans from around the world. Beans could be obtained from areas such as South America and Indones ia. These are the places that venture into to obtain variety of beans that suits the consumers. By doing so, consumers will definitely have a variety of brew that they could choose from, besides, the special beans could even provide a better taste of coffee for different types of consumers. Using low fat milk, creamer and artificial sweetener could benefit those whom are worried about obesity and have obesity problem.This specially caters to them as it is less fattening and less sweet, thus it could comply with World Health Organizations agenda of providing healthier food and beverages. Product Differentiation Gloria Jeans should provide food to customers instead of only cakes and pies. This is because walk in customers would find it convenient to dine in instead of just buying coffee from the outlet. Menu such as breakfast sets and set lunch should be provided besides serving light food such as sandwiches and cakes. Raising standards Most walk in customers look for a cozy and warm place to hangout when they enter the outlet.Gloria Jeans could provide a better environment for them by using comfortable sofas and furniture, warm ambience with music and also providing handicap facilities. This will improve consumers’ perception towards the outlet. Modern equipment such as The Clover, which is a specialized brewing machine that allows a barista to quickly deliver one freshly brewed cup of coffee at a time, would be useful. It takes quite some time for a freshly brewed cup of coffee to be served to customers with traditional equipments, thus it might lose some customers whom could not wait.Many people patronize coffee outlet is because it is a neutral place for people to talk about business and do their homework and assignment. This means that internet connection is very useful for them, including students whom usually do their assignments and homework at the outlet. Providing Wi-Fi service to them might benefit Gloria Jeans, as more people will patronize th e outlets for usage of Wi-Fi, which will indirectly linked to purchasing of coffee in the outlet. Increase baristas standards Providing further training such as entrepreneurship skills and management skills to baristas might improve their services.Baristas will feel more knowledgeable in handling situations that might occur. Giving baristas extra incentives such as entertainment allowance and company trips might boost up their morale, which might indirectly increase their productivity level and decrease the turnover rate. Widen the target market Gloria Jeans target market in considerably small, where there only target people aged 18 to 25 years old compared to other competitors. They could widen their target market to cater students as well as corporate business people.This can be done by widening the operation to hotels and resorts, healthcare, college and university campus environments and business and industry cafeterias. Besides that, they could provide kids menu, which could be favorable to those families that brings their children together to Gloria Jeans’ outlet. Increase Customer Awareness Gloria Jeans hardly did any advertising and promotions. They should advertise in local newspaper on their special promotions and their new products to gain customers awareness. Celebrity endorsement could also be useful in the sense that Gloria Jeans is their choice of coffee.This will gain attention of the fans of the celebrity and also people in public. Local celebrities such as Nicole Kidman is prove to be useful as a marketing strategy in the sense of celebrity endorsement. Social and environmental effort can be seen as a good way to increase customers’ awareness towards the brand name. Doing charity work such as funding the coffee bean farmers, building schools and clinics could be seen as a useful tool to gain worldwide attention towards what Gloria Jeans is doing for the world. They could also be part of Governments plan of reducing the consumpti on of electricity and water by doing so in the outlets itself.Customer incentives Gloria Jeans should reward their loyal customers with membership card or loyalty card to encourage them to stay loyal to the brand and also continue patronizing. These rewards will be beneficial to them and make them feel happy and treasured. They could provide them with discounts coupons and free refills for them who have the membership card, and encourages those that have not sign up, to sign up for these benefits. Franchisee Criteria Gloria Jeans has a strict policy in choosing franchisees for their business. This causes a lot of potential franchisees withdrawn from franchising for Gloria Jeans.The company should be more lenient towards the requirement in selecting franchisee or partners. But then also they have to do adequate power research on the background of the franchisee before choosing them. This is because they reflect the brand image of the company when they are operating under Gloria Jeans ’s name. Choosing the Right Partner From the problem regarding funding Mercy Ministry against anti-gay society, Gloria Jeans should discontinue the funding of it in order not to interfere with serious issues that could jeopardize the business.Instead, they should fund beneficial organizations such as Red Crescent Society and World Wildlife Fund. This will also help promote Gloria Jeans name worldwide, as a form of consumer awareness 6. 0 REFERENCE ? http://en. wikipedia. org/wiki/Gloria_Jean's_Coffees ? http://www. gloriajeans. com. sg/our-drinks/ ? http://www. starbucks. com. my/ ? theentrepreneurshipjournal. wordpress. com/†¦ /customer-retention-strategies ? www. slideshare. net/Spartanski/starbucks-case-analysis ? http://www. ukessays. com/essays/marketing/gloria-jean-coffee. php

Critique the Proposal That Van Leer Has Prepared for Total Essay

First of all, the proposal has identified everything that TOTAL was seeking to obtain. These were (1) the best prices at each location based on the overall purchasing volume for the group, (2) all quoted prices would be firm for one year, with a multi-year proposal including the escalation on cost of raw materials starting at the second year, (3) an annual rebate based on purchasing levels, and (4) suppliers were asked to include information on their quality assurance and drum collecting facilities. Secondly, every element of the proposal was clear, concise and straight to the point. However, to increase its effectiveness, the proposal may need to assess more on the TOTAL’s needs, demonstrating to TOTAL that Van Leer has a clear understanding of their situation. On the other hand, the proposal has succeeded in identifying the problem- that being the high cost of the proposed unit process in France and outside of France. Thus, by offering rebates and establishing a cumulative discount policy on all purchasing in Europe, the problem of high unit costs will be improved. Moreover, by providing information of their Quality Assurance programs and Drum Recovery and reconditioning program, their quality of services can be collaborated by both TOTAL and Van Leer. Assuming that TOTAL also has their own sets of Quality of Service policies, both parties will be able to negotiate with one another and exchange their policies to an agreement and implement on it. The proposal however, does not show the method on how the negotiation will be conducted. This is crucial in guaranteeing atomicity property in the process given that both parties are honest throughout. – If TOTAL declines Van Leer’s offer, it would best if Van Leer holds firm on its price they quoted instead of countering it with a reduction in price. This is because there is no use in putting their business at risk of failure, endangering their operation’s survival. Furthermore, Van Leer were not the only ones affected by the rise in price of steel (15%), but other steel drum companies are also affected by it. Therefore, it is most likely that they were also forced to readjust their prices of steel. Hence the chances of TOTAL switching suppliers were very slim unless the competition offered more comparable international discounts, while maintaining existing market prices- this too is very unlikely due to the high rise in steel prices. Moreover, even if TOTAL were to decline the offer, Van Leer will still stand to be one of the world’s leading steel drum manufacturer- with market share of 37% in Europe in 1995, whilst Blagden, a British company, holding 35% and Gallay-Mauser with 12% market share.

Homosexuality: Nature Versus Nurture

HOMOSEXUALITY: NATURE VERSUS NURTURE Nature; all things belong to Mother Nature; the trees, the flowers, insects, the great waters, animals, and even the human race; all following the laws of nature that we are instinctively born with. However somewhere along the line something or someone defies those laws and go against what nature intended. Whether or not this rebellion is fostered by nurture, or if there is an exception to the laws that Mother Nature has set forth is a question that psychologist and many people have encountered and most have yet to find the answer. Homosexuality has been thought of as being something that some are born with and others believe it is a learned behavior. Whether or not nature or nurture is the cause for this â€Å"abnormality† we may never definitively know the answer to. But then again that all depends on what we define as being â€Å"normal†. To begin to answer the questions that plague humanity about sexual orientation we must first ask ourselves what exactly is sexuality and what role does it play in our society and the continuation of life. Sexuality is broken down into three areas: heterosexuality, bisexuality, and homosexuality. If you look at these on a scale one’s sexuality would be measured by the degree in which ones feelings are more drawn too from one end of the scale to the other (Feldman, 2009, pg 376). There are several components that are argued to have a significant role in what a person’s sexual identity is. These components are both biological and environmental in nature (Feldman, 2009, pg 377). Biologically hormones may play a role in determining sexual orientation (Feldman, 2009, pg 377). â€Å"Research has shown that women exposed to a drug called diethylstilbestrol (DES), taken by women to avoid miscarriage, before birth were more likely to be homosexual or bisexual† (Feldman, 2009, pg 377). â€Å"There is also research suggesting that brain structure could be a factor in the determination of ones sexuality† (Feldman, 2009, pg 377). The structure of the anterior hypothalamus, an area of the brain that governs sexual behavior, differs in male homosexuals and heterosexuals; compared with heterosexual men or women, gay men have a larger anterior commissure, which is a bundle of neurons connecting the right and left hemispheres of the brain† (Feldman, 2009, pg 377). Although biological reasoning can not be a clear cut explanation for homosexuality; it leaves us room to understand the condition of homosexuals rather than boorishly passing judgment on peopl e for something they did not ask to be. Examining the notion that homosexuality is a learned behavior rather than an innate behavior has led to one very interesting yet sad life lesson for one family suffering from what one could call the effects of inadvertent child abuse. David Reimer was born Bruce Reimer, however he was raised as Brenda Reimer. When David and his twin brother Brian were just six months old their mother took them in for a routine circumcision. The babies had been having difficulty passing urine and with the suggestion of the family Doctor Mrs. Reimer took her boys in for the procedure that would ultimately change David’s life before it even began (McKenna, Kessler, Tiefer, and Schober, 2002). â€Å"The doctors had chosen an unconventional method of circumcision, one in which the skin would be burned. The procedure went horribly wrong and Bruce's penis was burned so badly that it could not be repaired surgically. † Thinking irrationally, Mrs. Reimer’s first concerns were how Bruce would cope as an adolescent lacking a penis. The decision was made; after listening to a Doctor by the name of John Money, and taking into consideration his views on sexuality, it was decided that Bruce would be raised as a female, and was renamed Brenda. Dr. John Money of Johns Hopkins University in Baltimore argues that â€Å"boys – caught early enough – could be raised to be girls; nurture and not nature determines a child's gender, the doctor argued† (McKenna, Kessler, Tiefer, and Schober, 2002). If this is to be true, that nurture is the determining factor in ones sexuality, then raising Bruce as Brenda would seemingly erase any hardship he would have to encounter growing up. However that would prove to be furthest from the truth. Growing up Brenda couldn’t understand why she liked doing things that boys were doing and why as an adolescent she became attracted to girls and not boys. Eventually Brenda would learn the truth of her true identity and what he had been going through with Dr. Money and his â€Å"experiment†; a life experience that would ultimately lead to his committing suicide (McKenna, Kessler, Tiefer, and Schober, 2002). Subjecting individuals to such traumas can prove to have a psychological hold on people who have to endure such horrific episodes in their lives. Sexual trauma and early exposure to sexual activity is another argument in the quest to determine the roots to homosexuality. There are so many young girls today that start out with sexual activity at an early age; some as early as ten years old. Over time these young ladies are exposed to sexual activity such as oral sex, group sex, and same-sex gratification. They have allowed themselves to be misused by men, for lack of guidance, and find that blaming the men for their broken hearts is an easy way to act on their curiosities about same-sex relations. With the rise of same-sex parenting it is only natural for one to assume that such behavior displayed in the home would raise questions to rather or not this type of dysfunctional display of what a family is â€Å"supposed† to look like could actually be one of the causes of homosexuality amongst pre-teens and teens. If this is all they see at home this becomes normal to them; therefore making heterosexuality an abnormality. However on the contrary studies show that â€Å"researchers looked at information gleaned from 15 studies on more than 500 children, evaluating possible stigma, teasing and social isolation, adjustment and self-esteem, opposite gender role models, sexual orientation, and strengths. Studies from 1981 to 1994, including 260 children reared by either heterosexual mothers or same-sex mothers after divorce, found no differences in intelligence, type or prevalence of psychiatric disorders, self-esteem, well-being, peer relationships, couple relationships, or parental stress†(MD, Chang, 2002). Some studies showed that single heterosexual parents' children have more difficulties than children who have parents of the same sex,† Perrin says. â€Å"They did better in discipline, self-esteem, and had less psychosocial difficulties at home and at school† (MD, Chang, 2002). â€Å"Another study of 37 children of 27 divorced lesbian mothers and a similar number of children of he terosexual mothers found no differences in behavior, adjustment, gender identity, and peer relationships† (MD, Chang, 2002). The effects of same-sex parenting seems to be equally or more effective than that of heterosexual house-holds. The one governing element in child rearing is a combination of love, discipline, and explanation of things not easily understood. There can, however, be a much darker side to the equation. Such as childhood rape; â€Å"although it is difficult to make accurate estimates of the true incidence of child sexual abuse, due to the majority of the cases going unreported, experts estimate that each year a half million children are sexually abused† (Feldman, 2009, pg 380). The short – and longer term consequences of child hood sexual abuse can be extremely damaging. Victims report fear, anxiety, depression, anger, and hostility. Long-term effects may include depression, self-destructive behavior such as drug and alcohol abuse, poor self-esteem, and feeling of isolation† (Feldman, 2009, pg 381). Children who experience same-sex sexual abuse can suffer identity issu es when it comes time for them to identify their sexual orientation. Because of the trauma this behavior fosters confusion, and uncertainty about who they are sexually. There are however those who triumph in the face of adversity; those who take negatives and make out of them their testimony and help others with the same or similar issues. Take for example the life of Mr. Donnie McClurkin; as a child Donnie was not raped once but twice by two different family members. Both family members were of the male gender. Throughout his life Donnie had to cope with the sexual trauma he had endured at such an early age; he became confused and could not understand why him (Boykin, 2002). Mr. McClurkin led a homosexual lifestyle for over 20 years until he completely gave his life over to his religion. He is now married to a woman and has children. He no longer lives a homosexual lifestyle (Boykin, 2002) In this situation his choice to lead a homosexual lifestyle was fostered by sexual and mental trauma, this does not constitute factual standing that he was born a homosexual or even that he really â€Å"choose† to have these misunderstood feelings for the same sex. So how then do we conclude whether or not sexuality is a choice or an inborn attribute people come to this world with before they even completely understand the beauty of sexual orientation? Living in a world where you are forced suppress who you really are to pacify the needs of others will always be a hindrance and in turn will keep you oppressed in your own body. Most homosexuals suffer from depression because they are hiding their true selves from the world for fear of being exiled so-to-speak by society. However in this day and age freedom to self expression has become more accepted though there are still others who have become like a recluse to their families because of their sexual preference. Is homosexuality really a sin? First of all we have to establish what the word sin really means. According to the Bible; to sin is to transgress the law. Most people who are familiar with religion and its origin know that according to Hebrew Scriptures the law is what we call today the Old Testament, or more accurately referred to as the Torah. The Torah was given to Moses in it you will find the Ten Commandments (Exodus 34:28) Though in the United States of America church and state are deemed separate, the constitution adheres to those Ten Commandments in which speak nothing of homosexuality. So, how then does homosexuality become a sin; would it be the same as saying a person afflicted with mental retardation is a sinner; they too did not ask to be that way. Being in your natural state means to be who you are; if you are a homosexual who pretends to be heterosexual to please society you are then in an unnatural state. If God makes no mistakes then why are homosexuals persecuted so harshly? Religion is a man made institution to allow for structure within a society; it has nothing to do with nature. If one can not explain the beauty of God in mere mortal words how then can they determine what is natural and what is not. Life is an expression; so is love. Therefore if it is more natural for one to express their love with someone of the same sex, then who are we to judge? The line between â€Å"normal† and â€Å"abnormal† can be as thin as the line between love and hate. To be is to exist and to have your very existence held hostage by the insecurities of someone else’s existence is an injustice imposed by a society who finds great thrill in playing the role of God. Nature is beautiful. It brings with it the beauty of mystery and the excitement of being able to acquire knowledge thereof. It can not be explained by limiting its greatness to the confines of the human psyche and the ignorance of its grace. Nature determines what is natural. If it is born of nature that it is in the state it was intended to be; so again I ask who are we to judge? References Boykin, K. , (2002) Confessions of Donnie McClurkin. Retrieved May 23, 2009 from http://www. keithboykin. om/arch/2002/11/19/confessions_of. Feldman, R. S. , (2009) Understanding Psychology. Ninth Edition. New York: McGraw-Hill. McKenna W. , Kessler S. J. , Tiefer L. , Schober J. M. (2002). As Nature Made Him: The Boy Who Was Raised as a Girl. Archives of Sexual Behavior, 31(3), 301-306. Retrieved May 25, 2009, from Research Library database. (Document ID: 121961432). MD, Chang, L. , (2002). Study: Same-Sex Parents Raise Well-Adjusted Kids. Retrieved May 24, 2009 from WebMD Health News Archive. T he Bible. King James Version.

Marketing - Case Study on Harly Davidson Motor Campany

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ZhangNing_Essay_Illinois - Essay Example I further strengthened my determination to pursue a career in this field when I witnessed how the numerous financial elites in Shanghai have contributed to the prosperity of the city and turned the city into the financial capital of China. Aiming to grow into a financial expert who can make a big contribution to the field, I have followed the guidance of my uncles. First of all, I have paid a lot of attention to mathematics, as it is the essential tool for financial analysis. Establishing good analytical and critical thinking capability from practicing mathematics, I have further acquired understanding in finance by watching financial programs and reading financial journals. Being familiar with diverse industries and accumulating basic skills of analyzing corporate financial reports, I have gone on to gain hands-on experience of finance by managing a stock account, which was offered to me by my father as a birthday gift. Collecting information in a timely way and making predictions accurately, I have successfully earned money. Although the total sum of money is trivial, the experience and confidence I have achieved have reinforced my determination of pursuing my career in finance. In the process of achieving my goals, I have completed an internship in the financial department of Shanghai’s BaoAn Hotel. From this work experience, I have gained a definitive understanding of the financial operating system of a company and started accumulating knowledge in corporate management accounting. Although I feel I have learned a lot so far, I am fully aware that in order to become a financial expert, I still need to expand my perspective and acquire further knowledge in my undergraduate education. Therefore, I wish to study in the U.S., the leading country in the world for financial services. Despite the recent financial disaster, I am sure that the U.S. will survive and thrive as it has always done in the past. By studying in the U.S., I will learn how Americans conquer

Film Analysis Essay Example | Topics and Well Written Essays - 1750 words

Film Analysis - Essay Example Because the lives of the men in the town are entertwined with the town itself, in that if the town is bustling and healthy, then the men in town are engaged, working and supporting their families, and when the jobs were shipped overseas, the men in the town suffered. The fates were one and same – as the town died, so did men have more problems finding a job, and these men were less masculine and less well-off then they would have been had the steel factories stayed in business. The men in this film, therefore, all live pretty hopeless lives. They are only trained, for the most part, for the steel mills. The exception to this is Gerald, who is the only white collar man in the group. Nonetheless, Gerald’s fate is also tied in with the fate of the town and of the steel industry, in that Gerald was a plant manager. Masculinity, Class and the Town of Sheffield The masculinity of the men in this movie is threatened, simply because they do not have a way of making a living for their families. The lead character, Gaz, is threatened because he has a young son, and he cannot afford to pay child support, therefore his ex refuses visitation between himself and his son. Dave, who is Gaz’ best friend, is threatened because he, too, has problems supporting himself and his wife, because he is out of a job as well. Lomper is threatened because he apparently cannot afford to leave home, and he apparently had no mates before he met Dave and Gaz. Because of this, he attempts suicide, but Dave saves him. Gerald perhaps has the most to lose, outside of Gaz, because he lives an upper class life in a tony suburb, complete with gnomes. His house is so luxurious that he has his own tanning bed, and his lifestyle is such that his wife talks about the two of them going skiing. However, because he has been out of work for the past six months, while lying to his wife (he told his wife that he was going to work everyday, when, in actuality, he was going to job club every day, looking for work). This impacts the men’s masculinity, because they cannot support themselves and their family. According to Djundjung and Irawan (2003), the fact that the men are not working impacts their masculinity and their identity, simply because so much of a man’s masculinity and identity is centered around what they do for a living. In essence, society does not have a role for these men. Thus, the men have issues with their own sense of self-worth. Dave feels that it is inevitable that his wife would cheat on him, as he has nothing to offer her, in his view. Gerald actually does lose his wife, not because he is out of work and everything they own is repossessed, but because he was so ashamed of his situation that he could not come clean with her. Gaz, despite having an outwardly cheerful, even cocky, persona, really is insecure and afraid that he is a failure as a dad. While these men are stripped of their masculinity, because they are stripped of their jo bs and their roles in society, the film also portrays a relationship that is more literal with the stripping of masculinity. This relationship is between Guy, the handsome, well-endowed man who auditions for the troupe, and Lomper. They have an attraction, and, the film intimates, a relationship with one another. The irony of this is that neither of these characters are explicitly shown to have their masculinity threatened. Not much is known about

A paper about geo class concepts related in new construction materials Essay

A paper about geo class concepts related in new construction materials - Essay Example These ecological effects result in short-term expenditures and longer-term costs. Even if there is no consensus on dollar with increasing public knowledge of climate changes concerns and the lack of a national climate change regulation, numerous federal agencies and state and local administrations have took on regulations and ordinances that promote and, some cases, mandate green construction for specific commercial and residential structures to minimize GHC emissions and fight global warming even if there no single, homogeneous definition of green construction, the United States Environmental Protection Agency (EPA) asserts that green construction is the practice of creating building and utilizing procedures that are environmentally accountable and resource friendly all through a structure’s life span from sitting to design, building, operation, renovation and deconstruction. Proponents of green construction claim that is it a powerful apparatus for fighting climate change si nce buildings comprise of a huge segment of the United States Carbon footprint (Zhao 1-3) Concrete is the most broadly utilized building material. Present standard use of concrete is about one tonne annually per ever living human being. Human beings do not use any other material in such profound scope except for water. As a result of its huge consumption, even little reductions of green gas emissions per ton of manufactured concrete might make an essential global impact. Dependable estimations of green house gas emission tracks of numerous building materials are becoming significant, due to environmental understanding of the users of construction material. Life cycle examinations of competing building materials, such as steel and concrete can be carried out before the kind of material is selected for a specific construction (Flower and Sanjayan 283-288). The fundamental components of concrete include cement, water, coarse aggregates and fine aggregates. The extraction of aggregates has considerable allusions. Nevertheless, the core contributor of green house emissions in the manufacture of concrete is the Portland cement. It is has been reported that the cement plant is accountable for 5 percent of global anthropogenic CO2 emissions (Kardowski 2722-2730). Consequently, emissions as a result of Portland cement have frequently become the focal point when examining the green house gas emissions of concrete. Other cementitious constituents put into account include ground granulated blast furnace slag (GGBFS), a by-product of steel industry, and fly ash, a by-product of burning coal. The utilization of water in concrete amounts to reduced CO2 emissions (Bianchini et al 57-65) As a result the cement becomes coarse and fine aggregates, GGBFS and fly as the core material contributions to the ecological impacts of concrete. According to Strohbach et al (220-229) cities play an essential function in the world carbon cycle. They generate huge amounts of carbon dioxide em issions but they as well sequester and store carbon in urban forests and green space. Nevertheless, seizure by urban green space is hard to measure carbon sinks and also involves emissions. The carbon tract examination is a determined technique for systematically enumerating carbon sinks and sources all through

Group project Essay Example | Topics and Well Written Essays - 2500 words

Group project - Essay Example At first a field study is carried out to validate the first stage of the framework, the Recognition Stage. By this way the trouble indicating symptoms of said project was worked out. Such symptoms were logically examined and recovery measures applied for making it bug free and as per the requirement of the client. Another aspect was shortfalls in the project management model and the group dynamics. After review of relevant literature, the problem was reviewed and specific steps taken for a recovery process. This part of the project covers the commercial aspects of website. It is basically meant for a user who desires to buy parts of a PC as per his options. The web page has restricted for those users who has valid account in this site. For that he requires to create an account and get a user id and password. Through the user id and password he would enter into the commercial page of website where he would choose desired items from the displayed list of computer peripherals for purchase. This involves two important parts namely Customer part and Administrator part. Customer part deals with creating an account, searching for computer peripherals, browsing categories, PC configurator, Order placing, viewing the items ordered, modifying the shopping basket, setting quantity of items, buying the selected items. On account of designing client based webpage we used PHP as front end tool. Next part is administrator related which has database server that keeps all the products and its specifica tions stored in it. As the whole project designed to be created with open sources technology we used MySQL 5.0 version. In the back end process we created a database consisting of all the details of products and once all data related to the products entered into this server only thing we had to do next was to update the products as per the

Describe the functions of managers Essay Example for Free

Describe the functions of managers Essay Good management and leadership are critical for organisations to function and also for the organisations to thrive. When organisations are well managed just like Barclay, they can operate effectively and they can operate efficiently. Managers have very good and clear plans, mangers have organised structures, systems, and they also evaluate results. When organisations are well led, they adapt to changes in the environment and develop cultures that inspire commitment and innovation. Both good management and good leadership are necessary to sustain organisational performance. Mangers are responsible for getting work done usually through other people; the term manger may also refer to a number of different people within a business. Some job titles include the word manager, such as a personal manger or managing director. Other jobholders may also be mangers even through there titles do not say it. * Mangers act on behalf of the owners in a company, senior management are accountable shareholders * Mangers set objectives for the organisation, for example, they may decide that a long-term objective is to have a greater market share than all of the companys competitors. * Managers make sure that a business achieves its objectives, by managing others. * Managers ensure that cooperate values which means the value of the organisation are maintained in dealings with other business, customers, employees and general public. When an organisation is managed well mangers effectively perform four essential management functions Henry Fayol the French management theorist listed a number of functions or elements of management these are: * Planning * Organising * Commanding * Coordinating * Controlling Planning This involves mangers setting objectives and also the strategies, policies, programmes and procedures for achieving them. Planning might be done by line mangers who will be responsible for performance. However advice on planning may also come from staff management who might have expertise in that are even if they have no line authority. For example, a production may carry out human recourse planning in the production department, but use the skills of the personal manager in planning recruitment for vacancies that may arise. In general, planning involves defining organisational goals and proposing ways to reach them. Managers plan for 3 reasons: * To establish an overall direction for the organisations future, such as a target say for example to increase profit, expand market share,, etc, etc. * To identify and commit the organisations resources to achieving its goals. * To decide which tasks must be done to reach those goals. * Barclays mangers set up objectives * Barclays bank makes up smart plans to achieve set objectives. * Manpower planning * Production budgets * Cash budgets * Sales targets Organising Mangers set task, which need to be performed if the business is to achieve its objectives. Jobs need to be organised within sections or departments and authority and authority needs to be delegated so that jobs are carried out. For example: the goal of a manufacturing company may be to produce quality goods that will be delivered to customer on time. The tasks such as manufacturing, packaging, administration, etc. that are part of producing and distributing the goods, need to be organised to achieve this goal. For example in Barclays within Barclays managers, supervisors must lead the employees with the delegated job. After mangers have prepared plans, they must translate those relatively abstract ideas into practice reality. Organising is the processes of creating a structure of relationships that will enable employees to carry out managements plans and meet organisational goals. By organising effectively. Mangers can better coordinate human, material, and information resources. An organisations success depends largely on managements ability to utilise those resources effectively and efficiently. * Organise working procedures * Organisational structure, chain of command needs to be established. * Organising which member of staff in Barclays does what. * Distribution channels. * Quality systems Commanding This involves giving instructions to subordinates to carry out tasks. The manger has the authority to make decisions and responsibilities to see tasks carried out. For example in Barclays plc the management team must put plans into action by allocating the best use of resources to achieve the plan. To make sure the plans are achieved mangers use their delegation skills. Coordinating This is the bringing together of the activities of people with the business. Individuals and groups will have there own goals, which may be different to those of the business and each other. Management must make sure that there is a common approach, so that the companys goals are achieved. * Mangers coordinate the work force * Mangers in Barclays bank direct employees what they are doing. * Delegating tasks * Mangers resolve conflicts of interests in the different functional areas of the business. * This helps mangers to motivate their staff. Controlling Mangers measure and correct the activities of individuals and groups to make sure that their performance fits in with plans. Control is the monitoring of evens and progress within each department. For example within Barclays the organisation a range of departments for example the finance department they will monitor there budget and performance. The process by which person group or organisation consciously monitors performance and takes corrective action this is called controlling, another example would be that Barclays finance department will be controlling and monitoring customers transactions, etc, etc and they will keep a history and they will keep a record file of that customer. Management control system sends signal to managers that things are not working out as planned and that corrective action is needed. * Barclays bank monitor and measure what is being archived in each of their department. * Barclays control, monitor there sales performance. * Barclays control and monitor their cash flow against their budget. Leading After management has made plans, created a structure of work practice, and hired the right personal, someone must lead the organisation, leading involves communicating with and motivating others to perform the tasks necessary to achieve the organisations goals. Leading is not done only after planning and organising end, it is a crucial element of these functions.

Involves and acid and a metal Essay Example for Free

Involves and acid and a metal Essay The Problem: To investigate one of the factors affecting the rate of reaction between a metal and an acid. Background Knowledge: The balanced equation for the reaction that takes place between magnesium and hydrochloric acid is: Mg + 2HCl == MgCl + Cl From this equation, we can already see that it involves and acid and a metal, therefore: Acid + metal == salt + hydrogen The ionisation equation of the hydrochloric acid is: HCl(aq) == H + Cl This experiment will demonstrate the breaking of bonds. Bonds break in order to allow certain atoms to re-arrange before the new bonds are formed. When magnesium reacts with the hydrochloric acid, a particle of this acid must collide with a particle of the magnesium with adequate energy in order to break the bonds between the magnesium and the hydrochloric acid. This is known as the Collision Theory. The collisions between the particles must collide more often and with more sufficient energy in order for the rate of reaction to increase. Although, not every collision produces a successful reaction as they require a certain amount of energy to break bonds. This is called activation energy. The rate of a chemical reaction refers to the speed at which it happens, and different metals react at various rates. The progress of a reaction can be measured by the rate of a formation of a product or by the decrease of reactants. There are four main factors that can be varied to affect the rate of reaction between magnesium and acid: 1. Surface area (of the reactants) 2. Concentration (of the reactant) 3. Temperature 4. The presence of a specific catalyst If the surface area were increased by using a magnesium powder, then the reaction would speed up, as there are more particles that are able to collide with the hydrochloric acid. The products of a reaction are formed as a result of the collisions between the reactant particles. Consequently, if the concentration of a solution is increased, collisions are more likely to occur. The more often the particles collide, the higher the chance that a reaction will take place. Subsequently, the rate of a chemical reaction increases if the concentration of the reactant is also increased. This is also because the rate is proportional to the concentration. E. g. Diagram to illustrate a high concentration and a low concentration: When the temperature at which the reaction is carried out is increased, the energy of the particles also increases. As a result of this, the particles move much faster allowing them to collide more often with other particles. Therefore, as there are more collisions and these collisions are more energetic, the rate of reaction increases. Catalysts are used to speed up a reaction. These biological catalysts are extremely specific, therefore only speed up certain reactions. Every chemical reaction taking place has an exclusive enzyme catalyst (an enzyme is a protein molecule produced in a living cell.) A catalyst will decrease the activation energy and forms an alternative path to help the collisions to be more successful. Safety: As I will be using glass conical flasks and burettes, I will be very careful when handling them in case I harm myself or others by dropping them. The hydrochloric acid is also corrosive, which means that it is able to eat away at materials that it is within contact with. Again, I should handle this carefully and ensure that there are no spillages. Water seems quite harmless, but if I spill any, it is possible that someone may skid or trip on it. For safety precautions, I will wear goggles and an overall and also tie my hair back. Method:   I will begin by attatching a plastic burette clamp to a clamp stand at a practical height to begin my experiment.   I will then fill my water tub approximately 1/2 full with water, and place it next to my clamp stand (so that the burette clamp is able to hole the burette above the tub. )   Next, I will fill my burette with tap water above 50cmi   and attach it to my clamp stand using the burette clamp. Very quickly, I will swiftly turn the burette upside down and speedily submerge it under the water. Afterwards, I will produce the solution of hydrochloric acid and water using separate measuring cylinders. I will remove the bung that is stopping the conical flask, and pour in the measurements of hydrochloric acid and water. I will then drop the magnesium ribbon (which will be cut using scissors), replace the bung and swirl the solution for a second, whilst starting the stop clock. I will take readings every 10 seconds. Diagram: Apparatus:   Burette   Delivery tube Clamp stand   Burette clamp   Magnesium tape   Distilled water   Stop clock   Conical flask Measuring cylinders (at least 2).

Organizational Culture and Societal Culture

Organizational Culture and Societal Culture Many questions have been raised as whether there is a relationship between the organizational culture, societal culture and the leadership styles in an organization. All of the above factors are very important as far as the running and success of any given organization is concerned especially in terms of fulfilling its goals and objectives as well as being effective and efficient in the achievements. The leadership styles used by a certain organization represent part of the culture of that organization and then the culture of the society influences the culture of the organization as well as the leadership styles that the organization should use. For example for any organization to have a culture of using any charismatic, participation, situational, transactional, transformational, the quiet or servant style of leadership, then the societal culture must be put into consideration (Chandler, 1992). Background of the study In order for any manager to maintain a smooth and a good organizational culture, he or she should adopt some very important organizational cultural practices. The cultural practices that any organization will adopt must provide a strong link between the employees and the management as well as the leadership styles, organizational culture and the societal culture (Finlay, 2000). This means that they have to be structured in such a way that they provide great motivation and courage to the employees for improving their working skills and productivity to satisfy the needs of the customers. In addition, the cultural practices also must infuse some aspects of the organization like values, experiences attitudes, and beliefs. This is because these organizational cultural practices are the instrument that every organization uses to cause motivation among all of its workers and employees (Geert Gert, 2005). These cultural practices comprises of beliefs and ideas of which each member of that o rganization must comply with to achieve the objectives and the goals of that particular organization. This then means that the cultural practices must be made in such a way that they are acceptable to all the members of the organization whether in the management or employee level (Hannagan, 2005). Research problem Due to changes in the technologies as well as the rate at which the people all over the world are embracing innovations, there is a great need for any given organization to align its organizational culture and leadership styles to be able to fit in the societal culture, which is in actual sense changing on daily basis (Hill Jones, 2007). Research questions What is the association between the organizational culture, societal culture and the leadership styles in an organization? How does the leadership style affect the relationship between the societal culture and the organizational culture? How does the societal culture influence the leadership styles used in an organization and the organizational culture and the leadership styles in an organization? How does the organizational culture influence the leadership styles used in an organization? Research goals and objectives To find out the association between the organizational cultures, societal culture and the leadership styles in an organization. To find out the leadership style affects the relationship between the societal culture and the organizational culture. To find out the societal culture influence the leadership styles used in an organization, the organizational culture, and the leadership styles in an organization. To find out the organizational culture influence the leadership styles used in an organization. Research hypotheses There is no significant relationship between the organizational culture societal culture and the leadership styles in an organization Significance of the study the study will be very significant in the following ways The employees will be able to understand what is required of them as far as the culture of the organization is concerned. The managements main objective is to ensure an organization succeeds in meeting its mission, objectives and goals and so the study will show the performance of an organization in comparison to other organizations. The shareholder who are supporting the organization will be aware of the risks they are being exposed to as well as the effectiveness of the organization The customers or the clientele will be able to determine the reliability of the organizations service as far as meeting their needs is concerned The evaluators will be able how the level of efficiency, effectiveness and compliance with the law requirements. CHAPTER II 2.1 Literature review ÂÂ  One of the most important aspects that should be considered in implementing organizational theory is the issue of behavior patterns in the organization (Hisrich, 2000). This is the reason as to why most of the organization organizes for seminars and workshops for their employees so that they can be informed about the organizational cultural practices the organization implements; this is a great advantage because it enables the workers to change their behavior accordingly to be in line with the organizational goals and objectives (James, 2007). This also enables their behavior to add much credibility to their work as well as increase ethical value of the organization hence adding its popularity hence giving it a platform for competition. It should be noted that any theory that an organization opts to implement, must be thoroughly scrutinized by the professions before critical decision about its creation is made (Paauwe, 2009). This is to ensure that it works for the bettermen t of that particular organization. A better strategic vision is therefore very important to ensure that all the cultural changes that are made are geared towards the wellbeing of that organization. Another importance of organizational cultural practices is that it brings understanding between the employers and the employees. As a result, it then leads to development of loyalty and trust within the organization (Peter, 2007). If for example in a particular organization the team leader in a department does not cope well with the rest of the employees, then it means that there is need to investigate and find out the root cause of the problem. By doing this, the organization will be ensuring that the cultural practices that have been set do not just benefit the organization but also are taking care of the welfare of the employees (Salder Craig, 2003). There are many cultural practices that are used by the organizations to achieve the above benefits and especially the issue of creating a good relationship between the employer and the employee. The relationship between leadership styles and the organizational culture and societal culture Organizational culture refers to the norms, shared values, and expectations that determine the governing of a certain organization. It actually describes the manner in which people interacts as well as approach the work. Societal culture defines the norms, expectations, and shared values of a society or a group of people living in a particular place governing them. For any given organization to run well, there organizational culture, societal culture and the leadership style must be in harmony. There are seven leadership styles used that can be used in the running of an organization and each of them depends on the organizational culture and the societal culture of where the organization is set. Servant leadership refers to the leader ship in which the responsibility of the followers is in the leader. The leader serves the juniors for helping them achieve their goals (Woodward, 1998). This helps them to grow as individuals, be transformed, trust the leaders and helps in team building. The quiet leadership style is in such a way that the success of the organization is based on the thoughts as well as actions rather than the egocentric nature of the leaders (Thompson Martin, 2005). They are not bully leader but are very charismatic in the accomplishment of their roles. The transformational kind of leadership involves the leaders who put all of their passion as well as energy in all that they are doing. They are very vision oriented and convert their employees to potential contributors to the organization and they transform the organization. The transactional leadership style is the one that the leaders ensure the employees are motivated by the rewards as well as they make it clear what the employees must do to get the reward. The leadership is based on the contingency theory (Thad, 1992). Situational leadership is the one that leader makes decisions depending on the prevailing situations like the capacity of followership and the motivation. This is also affected by the behavior of the leaders since the leaders perceptions about themselves as well as other factors as if stress determines the success of this leadership style (Terence, 1984). Participative leadership is the one a leader involves the other people in the process of decision making like the peers, and subordinates. It helps the managers to consult, be empowered, and engage in joining decision-making and exercise democracy. Finally, the charismatic leadership uses w wide range of ways to deal with management. It is very similar to transformational (Thompson, 1997). CHAPTER III Methodology This section involves the real planning of the study. This is whereby all the methods of data collection are identifies, the design of the research is also determined, the sample size is calculated, and the population under study is defined, methods of data analysis are also given and finally the study limitations and ethical considerations are given (Welman Kruger, 2000). The main aim of the research or its priority is to develop a detailed discussion that will provide conditions that are favorable to the research process and results in efficient and effective research design or strategy. The aim of research methodology is coming up with the appropriate research process accompanied by the appropriate tools and procedures that will ensure that the entire process is successful (Welman Kruger, 2000). Some of the factors that this chapter will discuss are the research sample, the target population, research methodology, research design statistical test, and data collection. The sample s that have been used were selected from different organizations. (Welman Kruger, 2000) Research design The study is a cross sectional descriptive study. This is because it involves a lot of observation and it does not involve any control sample (Welman Kruger, 2000). It involves a section of the population since not everyone in the organization, customers or employees shall be used as a study sample. It will also measure the current and the past situation. It will enable the study accomplish the specific objectives. Population The population under study includes employees, managers and customers associated with different organizations both males and females. Sampling The sample of the research shall be obtained through a random selection. This is whereby, managers, employees and regular customers for different organizations shall be picked by names in a random manner (Yin, 1994). This means that the research shall involve people of all ages and demographic attributes. This is to avoid biasness through using people of the same attributes. The formulae for finding the sample size is as follows when using the 95% ss = Z 2 * (p) * (1-p) c 2 Where: Z = Z value (e.g. 1.96 for 95% confidence level) p = percentage picking a choice, expressed as decimal (20%) used for sample size needed) c = confidence interval, expressed as decimal (e.g., .05 = ÂÂ ±4) In the case of the research, p is 20% or 0.2. , Therefore, the sample size shall be 50 people. Methods of data collection Data shall be collected using two main methods. There shall be administration of the questionnaires (Yin, 1994). This is whereby the some set up questions shall be given to the managers, customers, and employees under study to fill up. Then also, an interview shall be carried out mainly to them. Finally, data shall also be retrieved from the secondary sources like the internet and books. Methods of data analysis Data shall be analyzed using a statistical tool known as Microsoft Excel. Then the results shall be presented using a range of presentation tools specifically the charts and graphs (Yin, 1994). Scope and limitations There are number of limitations that are likely to affect the study. One of the main predicted limitations includes the issue of time. This is because much time is needed for the data collection, filling in of the questionnaires, the process of interviewing as well as reviewing some secondary data storage as well as for me to move around to collect information (Sekaran, 1992). Another predicted form of limitation is finances. This is due to the expenses to be incurred in travelling and purchasing some materials for the research. It may be hard obtaining particular data that is secondary in nature. Ethical considerations A number of ethical considerations shall be taken to ensure that the study will be legally carried (Sekaran, 1992). First and fore most consent shall be sort from the organizations, which the research will be carried. This is whereby; the management shall be presented a letter to seek permission to carry out the research. Another very important precaution is to get consent from the individual people on which research shall be carried. They shall be clearly informed about the research, the benefits, and their responsibility. Finally, before, any information is retrieved from either any institution or the government then permission shall be sort.